State of the State Series – Event Three

24 Nov 2020


State of the State Series: Event Three

Date: Friday 4th December 2020

Time: Webinar 12:00pm – 1:00 pm (ACST).

Platform: Webinar – You will be sent a link to the Webinar the day before the start date.

2020 has presented a whole host of changes and uncertainty for almost every industry in our state, our country, and indeed the world. Coupled with the overwhelming volume of content relating to the Australia-China bilateral relationship in the media, it is no wonder that many businesses are feeling uncertain, confused, and wary of the future.

The ACBC believes it is important, now more than ever, to provide our members with up to date, honest and trustworthy information around the Australia-China business landscape to enable South Australian businesses to make the most of the China opportunity.

In keeping with this commitment to its members, the Australia China Business council SA launched its State of the State series in October to address some of the uncertainty that 2020 has brought to the Australia-China bilateral relationship and the complex media messaging surrounding doing business with China.

Following our first events in October and November, we are pleased to continue this important conversation which unpacks the Australia-China landscape in an event with Swenson Su, Xiaoya Wei, Eliza Chui and Paul Sanda on Friday 4th December.

Hear about what is happening on the ground in China and get a unique insight into the disruptions being faced and where the challenges and opportunities lie.


Swenson Su, Regional Export Manager of d’Arenberg

Swenson Su, Regional Export Manager of d’Arenberg, trained as a Lawyer from the UK, Swenson commands nine years of experience in Wine Export in Asia, a current candidate of WSET Diploma in Wine. Swenson is known as a naturally talented Sales Person with Legendary Sale Record. His extensive commercial knowledge in Australian Wine Industry is widely recognised within the industry.

Xiaoya Wei, State Director, South Australia

Ms Xiaoya Wei joined the South Australian Government in November 2018, bringing her passion and understanding of Australian and Chinese business culture to South Australia’s new Trade and Investment office in Shanghai.

Xiaoya excels in business development, promoting and optimising businesses opportunities between Australia and China. She has worked closely with both onshore and offshore teams to grow exports into the lucrative Chinese market, driving investment into South Australia’s economy to help create more jobs for the state.

Xiaoya has worked with the Australian Business Chamber as China Country Manager since 2014, overseeing the Chamber business operations and strategy developments. Prior to joining the Chamber, Xiaoya was the chief representative of Australian Wool Innovation based in China for Australia’s leading agriculture sector. She was fundamental in establishing a sound and stable export market for the Australian wool industry in China, Australia’s largest export market.

Xiaoya holds a Master of Science degree from Donghua University and a Master of Business Administration from Shanghai University of Finance and Economics.

Eliza Chui, SA State Director, Austrade

Through leading culturally diverse teams across multiple markets to facilitate international partnerships in trade, investment, education and R&D, Eliza is recognised for her expertise to build positive relationships, drive change and secure business outcomes in her long career in universities, government and diplomacy.

Prior to her current role, Eliza served as Austrade’s Senior Trade and Investment Commissioner for Taiwan from 2015-2020, driving the Australian Government’s trade and investment promotion. She successfully delivered new sectoral opportunities in renewables, health, digital services and skills training to Australian businesses, in addition to up-keeping the strong ties in resources and energy, agrifood and education.

From 2010-2015, Eliza was Austrade’s inaugural Education Commissioner for North Asia based in the Australian Consulate-General in Shanghai to re-position Australian education and training in China, Hong Kong, Taiwan, Korea, Japan and Mongolia. Previously, she held leadership roles in a range of management, policy and global marketing portfolios at several Australian universities, including 14 years at The University of Adelaide from 1996 – 2010.

Paul Sanda, Deputy Consul-General, Australian Consulate-General, Guangzhou Senior Trade Commissioner, Austrade Guangzhou

Paul Sanda commenced his posting as Deputy Consul-General and Senior Trade and Investment Commissioner at the Australian Consulate-General in Guangzhou in March 2017.

He was previously Manager, Media and Communications, Australian Trade and Investment Commission based in Sydney.

In this role Paul managed a team responsible for coordinating Austrade’s corporate communications requirements and engagement with media.

Paul served four years from 2008 to 2013 as Counsellor (Commercial) and Senior Trade Commissioner at the Australian Embassy in Warsaw, Poland.

He has previously completed two postings in China, as Consul (Commercial) in Shanghai from 1998 to 2003 and Counsellor (Commercial) in Beijing from 2003 to 2008.

Prior to joining Austrade, Paul worked for the Queensland Premier’s Department on developing Queensland’s trade and investment relationship with China.

Paul has also worked as a documentary filmmaker, producer and researcher.

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Event Speakers