Using in-depth community research, involving multiple diaspora communities, learn the correct naming conventions during the Spring Festival period.

The Spring Festival Golden Week Holiday, also known as the Chinese New Year, Spring Festival, or the Lunar New Year, refers to the weeks of celebration around the new year and the arrival of Spring.

The festival is one of the most important occasions not only in the Chinese calendar, but for other Asian cultures as well. How businesses refer to this celebratory period holds great significance to the large and diverse diaspora community in Australia.

Isabel Zhang, General Manager, Cross-Cultural Insights at Bastion Insights has led extensive research amongst the community about the naming conventions. During this one-hour briefing, Isabel Zhang will talk us through the findings of her research and lead us to get a better understanding of New Year Naming Conventions.

Event Details:

Date: Thursday 1 December 2022

Time: 12:00pm – 1:00pm AEDT

Format: Online Event

Platform: Zoom Meting

Cost: ACBC Members Free & General Admission $35 (+GST+BF)

The Bastion Cross-Cultural Insights (CCI) team’s expertise focuses on cultural research and consulting, targeting the Culturally and Linguistically Diverse (CALD) communities residing in Australia.

Understanding the complexities that generations of migrants, particularly the newer migrants, face when navigating life in Australia, is vital to a brand’s ability to succeed in the complex Asian consumer market. Bastion’s CCI team is made up of experts in topics ranging from current affairs to trade and sociology.

A proper understanding of these interrelated concepts is necessary to address the issues of CALD with its diverse and complex inter-related problems and pain points. Through this deeper understanding, Bastion is able to assist their clients and brands build relationships, start conversations and gain insights into CALD communities to move the relationship from transactional to more meaningful engagement.