Marketing to Australian Chinese Communities

According to the latest ABS statistics, there are over 650,000 Chinese-born migrants in Australia, not including those studying, visiting, or doing business here.

Naturally, their preferred language is Chinese, and their preferred media channels are very different from the mainstream. If you want to connect with this audience, you need to know how.

In this webinar, we will speak with marketing and localisation experts to learn where the opportunities are in Australia, when it comes to attracting Chinese customers. We will also hear about tactics currently being used by Chinese Key Opinion Consumers (KOC’s).

With consideration to both online and offline strategies, we will cover:

• Who the Australian-based Chinese community is
• What media channels they are using
• Strategies for Australian businesses owners to connect
• Tactics local KOC’s/KOL’s are using