Key Factors for Chinese Market and Customer Success

01 Sep 2020

Join ACBC Vic in partnership with the Institute of Advanced Business Australia and Small Business Australia for this practical online workshop

The need for businesses and leaders to build an understanding of Chinese customers and the Chinese market has never been greater. The world’s largest group of consumers and one of the only economies able to maintain a positive annual GDP growth rate in 2020, the 1.4 billion people who live in China and 46 million Chinese people living outside China are the single largest and fastest growing customer segment in the world.

With the attractive brand positioning of Australia for many products and services in high demand by Chinese customers, there are opportunities for businesses of all sizes to profit. From start-ups to superannuation fund managers, a business without a Chinese customer strategy leaves significant growth opportunities on the table.

China is large, it’s complex, and it’s different, very different from western countries like Australia. Many have tried, many have failed. Those that succeed have learned lessons fast and continued to adjust their mindsets, strategies and approaches.

Drawing on his global business career including 20 years of active engagement with Chinese business leaders, government officials and entrepreneurs, Bill Lang will provide the keys to success that every successful western business, product or brand with Chinese customers share.

Topics covered in this session include:

  • Priority industry and project/service opportunities for Australian businesses and organisations.
  • Relevance of Chinese geography, history and culture.
  • Chinese consumer behaviour at home and abroad.
  • Essential technologies and their role.
  • Languages: same words, radically different meanings.
  • Knowledge and Skills – what and how to build them.
  • Where and how to enter Mainland markets.

There are over 1.2 million Australians of Chinse descent in Australia, with over 500,000 born in China. In 2019 we had 1.4 million Chinese tourists visit and over 200,000 Chinese students live and study in Australia. They will be back and the businesses that do their homework and get ready over coming months will be those that succeed.

This event is proudly supported by the Institute of Advanced Business StudiesSmall Business AustraliaGipps Tech and ACBC Vic


Bill Lang, Chairman of the Institute of Advanced Business Studies, Director, Small Business Australia, Chairman International Rehabilitation Institute (Nanjing, China) and Author of Chinese Customer Success, and the online-courses Chinese Customer Strategy and Chinses Customer Service Excellence

Bill is a business educator, coach and advisor with over 30 years of experience across a range of industries and countries. His first business at University was the Doctor Dog food van fleet in Melbourne. After graduating with B.Comm LLB (Hons) from the University of Melbourne he worked with KPMG and McKinsey & Company as a business strategy consultant .

Soon after graduating as a Baker Scholar from Harvard’s MBA program he co-founded two internet marketing technology businesses in Melbourne and San Francisco that culminated in a $120 million global alliance with AT&T and British Telecom.

Through the Institute of Advanced Business Studies and Victoria University’s Victorian Business Confucius Institute, he educates and coaches western businesses to be more effective in developing and implementing strategies to achieve Chinese Customer Success.

Event Details

Date: Tuesday 22 September 2020

Time: 7:00pm – 8:00pm AEST

Format: Zoom Webinar, Presentation, Q&A

Delivered by:


Event Speakers