Engaging an Agent – how they can support your online business in China

13 Oct 2020

In this webinar, learn the secrets to your online success by engaging an effective offline sales and management team on the ground in China.

The internet has made doing business with China look easy, and cross-border trade is the term on every eCommerce business owner’s lips.

But doing business online is not without its challenges. There are marketing, distribution and supply chain considerations to be addressed.

If you are planning to build an online sales channel to China, you will need an onshore agent.

In this interactive webinar, we will explore:

  • why it is necessary to have in market agent;
  • how to choose one; and
  • the types of services they offer.

You will hear from real exporters who have successfully entered the China market, and agents who have facilitated numerous onshore activities on behalf of their clients.

This is an interactive panel discussion and includes an opportunity to ask questions throughout the event.

Our panellists include:

Maxime Elgue, who will share his company’s many years of experience supporting FMCG products into the China market and representing them onshore.

Judy Hendricks, who has led a number of delegations to China, including the Australian Innovation Showcase in Nanjing Tech Week.

Samea Maakrun from Sasy n Savy, who runs a successful cosmetic company that has been delivering a range of skin care products to China for many years.

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Maxime Elgue

Managing Director, Altios Australia
Maxime Elgue is Franco-Australian (French Origin) and graduated from a French Business School. Maxime has worked 18 years for Cartier, leading the company’s subsidiaries in Australia, Singapore and Hong Kong for the Far East. Maxime has strong experience in the travel retail industry, during his career leading DFS Oceania and then as an agent for Chopard Stipula in Oceania. In 2012, Maxime departed to Paris to run the Agatha Group (French fashion jewellery) and returned to Australia in 2017 and became involved in various activities, from distribution to construction.

Judy Hendricks

Executive Director, Australia Asia Executive Center
As Co-Founder and Executive Director of the Australia Asia Executive Center (AAEC), Judy is responsible for steering the company to promote and develop cross-cultural understanding within the Asia-Pacific. Judy has 20+ years of Australian banking and finance experience. Before co-founding the AAEC, Judy was a Senior Business Banker with the National Australia Bank (NAB). At NAB Judy was a member of the Asia Advisory Council, where she helped to shape the bank’s Asian business strategy. Her industry experience spans across retail, wholesale, aged care, pharmaceuticals, tourism, manufacturing, property development and professional services. She is a graduate and current member of the Australian Institute of Company Directors. Judy was awarded “Outstanding Contribution to the City of Willoughby” by the Mayor of Willoughby City Council, Gail Giles-Gidney and has been invited to be the judge for several Australia-China Innovation and Entrepreneurship Competitions held in Australia and China.

Samea Maakrun

Founder and Managing Director, Sasy n Savy.
Samea has been working in the corporate and lifestyle industry since 1994. She is a qualified accountant and spent her early years consulting for various national and international corporations. During her travels, she forever encountered burnt-out individuals seeking to enhance, improve and feel better about themselves. In her mid-20’s the message of “creating wellbeing” became an increasing self theme, and she became a frequent user of essential oils, and as an avid visitor to day spas always steered towards a natural and holistic lifestyle. It made her feel good, balanced and mentally healthy. Samea felt strongly about sharing this sensation, so it was at that point Sasy n Savy was conceived. She decided to channel these now life fundamentals into Sasy n Savy and developed a range of natural and organic aromatherapy and day spa products designed to tap into the emotional, physical and spiritual level of life. Sasy n Savy is a hugely successful global business and has been in the China market for many years. She understands the challenges and rewards of doing business in China.