ACBC VIC & Sinorbis | Navigating China’s Social Media Maze

Event Details:
Date: Thursday 7 November 2024
Time: 10.30am – 12.00pm AEDT
Format: In-person & Online
Venue: International Chamber House, Level 5, 121 Exhibition Street, Melbourne, 3000
Price: In-person: ACBC Members: $25 + GST | Non-members: $45 + GST
Online: ACBC Members: FREE| Non-members: $25 + GST

Join ACBC Victoria & Sinorbis to explore China’s social media ecosystem. Get first-hand insights from Sinorbis‘ latest guide and learn practical strategies for leveraging platforms across the marketing funnel.

With over 1.09 billion internet users in China—97.1% of whom are active on social media—leveraging these platforms is crucial for any organisation trying to succeed in China. Yet, navigating this unique social media ecosystem can be challenging. That’s why we’re inviting you to an exclusive first look at the Ultimate Chinese Social Media Guide created by Sinorbis.

During this event, we’ll unpack the key insights from the guide, exploring platforms like WeChat, Little Red Book (Xiaohongshu), Douyin, and more. Plus, you’ll hear from a panel of industry experts who will share practical strategies for maximising the effectiveness of China’s leading social media channels throughout the entire marketing funnel.

Attend to learn:

• Breakdown of China’s key social media platforms and their strengths and weaknesses
• Which platforms excel at different stages of the marketing funnel
• Examples of how to leverage key channels successfully