ACBC QLD | Unlocking China’s Social Commerce

13 Jun 2024

Event Details:

Date: Thursday, 11 July 2024

Time: 3:45pm Registration for 4:00pm – 5:30pm

Location: Level 5, 316 Adelaide St, Brisbane City 4000

Cost: Member $40 +GST+Booking Fee

Non- Members $60+GST+Booking Fee

About the event

As a blend of social interaction and online shopping, social commerce continues to surge in China. Using social network platforms like Xiaohongshu and Weixin, social commerce effectively connects brands, influencers, and potential consumers, positioning itself to lead the future of China’s e-commerce.

ACBC invites members and friends to hear from two experts – Dr Lavendar Shu, Founder & CEO, MediaMo and Coco Hao, Director of Business Development, Weixin Pay, who will share their insights and experiences on social commerce to assist companies succeed. Attendees will hear about the following topics –

-The rise and future trends of social commerce

-The most used Chinese social media platforms among overseas Chinese

-Successful cases and practical strategies on Xiaohongshu (RED)

– Cross-border e-commerce case study Weixin mini program

– Weixin Pay marketing activities for Aussie businesses

Please note:

-Tickets are non-refundable but transferable to a colleague.

-Your membership will be cross-referenced prior to the event.

-If you have any inquiries on this event, please call our team at (07 ) 3835 4765 or email

Event Speakers