ACBC QLD | Unlocking China’s Social Commerce

13 Jun 2024

Event Details:

Date: Thursday, 11 July 2024

Time: 3:45pm Registration for 4:00pm – 5:30pm

Location: Level 5, 316 Adelaide St, Brisbane City 4000

Cost: Member $40 +GST+Booking Fee

Non- Members $60+GST+Booking Fee

About the event

As a blend of social interaction and online shopping, social commerce continues to surge in China. Using social network platforms like Xiaohongshu and Weixin, social commerce effectively connects brands, influencers, and potential consumers, positioning itself to lead the future of China’s e-commerce.

ACBC invites members and friends to hear from two experts – Dr Lavendar Shu, Founder & CEO, MediaMo and Coco Hao, Director of Business Development, Weixin Pay, who will share their insights and experiences on social commerce to assist companies succeed. Attendees will hear about the following topics –

-The rise and future trends of social commerce

-The most used Chinese social media platforms among overseas Chinese

-Successful cases and practical strategies on Xiaohongshu (RED)

– Cross-border e-commerce case study Weixin mini program

– Weixin Pay marketing activities for Aussie businesses

Please note:

-Tickets are non-refundable but transferable to a colleague.

-Your membership will be cross-referenced prior to the event.

-If you have any inquiries on this event, please call our team at (07 ) 3835 4765 or email acbc.qld@acbc.com.au.

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Event Speakers

Dr Lavendar Shu

Founder & CEO, MediaMo
Dr. Shu is a highly respected cross-cultural marketing and communications expert with nearly a decade of experience in tourism, hospitality, aviation, and retail. She has worked for Tourism & Events Queensland and Brisbane Airport Corporation, and her deep cultural connection with China led to a PhD from the University of Queensland on social media's influence on Chinese students' study choices. In 2020, Dr. Shu founded MediaMo, addressing the need for bilingual media and marketing expertise in the Greater China market. MediaMo bridges communication gaps between Australian brands and Chinese audiences, offering digital marketing, multimedia production, and influencer marketing services.

Coco Hao

Director of Business Development, Weixin Pay Oceania, Tencent
Coco is a seasoned professional in the dynamic realm of fintech, boasting extensive expertise across payment and digital marketing, with a specialized focus on China Payment solutions. As the Director of Business Development at Weixin Pay Oceania, Coco spearheads strategic relationship-building with global and local partners to fuel growth for both Weixin Pay acceptance and brand recognition. With a rich background that includes roles at Ant Financial, Zomato, and Euronet, Coco understands the local business needs and is passionate about bridging the gaps between Chinese customers and Australian businesses. She also holds a double master’s degree in international business and international relations.