ACBC QLD – Empowering SMEs through digital marketing

28 Apr 2022

In- person Event

Date: 25 May 2022

Time: 12:45pm registration for 1:00pm – 2:30pm AEST

Venue: McCullough Robertson (Level 11, 66 Eagle Street, Brisbane)

Register your attendance asap to ensure your attendance at this highly anticipated event.

Tickets are limited, so please register now!

Small and Medium Enterprises (SMEs) are the backbone of the Australian economy. With the rapid development of Internet and technology, digital marketing has become the primary marketing tool for nearly all businesses. But SMEs often find digital marketing a challenge – as they navigate costs, time and information for domestic and international markets including China.

ACBC invites members and friends to join us and hear from two experts – Dr Lavender Shu, Founder&CEO, MediaMo, and Christina Ma, Chinese social media influencer / Key Opinion Consumer (KOC) who will share their digital marketing insights and experience to assist companies succeed.

Topics will cover:

Target Chinese market via digital marketing channels:

– In-language content creation and post reach via existing platforms

– Advertising with Australia-based media channels

– Create your own audience on rising Chinese digital channels

– Public traffic vs private traffic: what’s right for you?

-How to efficiently use influencer marketing to promote your brand?

-The rise of Key Opinion Customers(KOCs)

Please note:

– Tickets are non-refundable but transferable to a colleague.

– This event is being run in compliance with McCullough Robertson COVID-19 protocols (to be advised).

Not an ACBC Member?

Join the premier organisation dedicated to promoting Australia-China business and trade. With branches Australia-wide, we welcome you to join ACBC QLD for 2021/2022. You can join on the ACBC QLD website here.

For more information call (07) 3835 4765 or email acbc.qld@acbc.com.au.

Buy Ticket

Event Date

Topics

Event Speakers

Dr Lavender Shu

CEO&Founder, MediaMo
Lavender is a seasoned cross-cultural marketer and communications professional with almost a decade’s experience in the field of digital communications, PR and marketing research. Armed with her substantial industry experience working for Tourism & Events Queensland and Brisbane Airport Corporation, she already had in-depth knowledge she could draw upon from her PhD which looked at the “Influence of social media on study destination selection: a study of Chinese outbound students”. Lavender founded her own business MediaMo in 2020 - a bilingual full-service media/marketing agency, with a mission to bridge the communication gap between organisations and the Chinese audiences in Australia as well as in Mainland China. Services provided by MediaMo include digital marketing solutions, multimedia production and influencer marketing.

Christina Ma

Chinese social media influencer&key opinion cosumer (KOC)
A passionate digital marketing professional with a data-driven and client-first approach. Constantly striving to optimise results focusing on end-to-end campaign management and producing integrated multi-channel marketing campaigns. Highly motivated, self-starter who holds ethics to the highest degree. Having built, led, and marketed her own multi-channel platforms, she’s skilled in the effective growth of brand awareness and impressions through the creation of engaging content. Fluent in Mandarin, Japanese and English, she has extensive experience in leading the delivery of high-quality marketing campaigns for multinational companies. Christina has studied at China’s Beijing Foreign Studies University, Japan’s Ritsumeikan University, and completed her Masters of Applied Econometrics at The University of Queensland.