Thursday 1 December 2022 – ACBC Victoria hosted a special online briefing from Isabel Zhang and her team at Bastion Insights – Cross Cultural Insights.
Undergoing extensive research amongst the community about the naming conventions of the Chinese Lunar New Year, guests were walked through the findings of this research involving some eye-opening observations and discussions.
Much of the debate occurs on Chinese social media and addresses the unique culture in Australia and the history of not only Chinese migration, but other places in Asia.
Heritage, familiarity, legacy and cultural identity are all important factors. Ranging from less protective/external to more protective/internal.
Known variously as Spring Festival, Chinese Lunar New Year, Lunar New Year, and Lunar Chinese New Year – each name contains a complex background social, cultural and historical meaning.
To fully understand the answer to this question, you are encouraged to watch the presentation at the link below, accessabile to all:
Watch Now: New Year Naming Conventions – What the Research Says