Roundtable – time for a reality check

25 Aug 2020

Virtual Roundtable

Join us for an interactive discussion with industry experts who will discuss:

  • Assessing what you have achieved with your current China engagement plan and how this aligns with your original expectations.
  • The metrics that need to be put in place to assess ‘success’ and ‘failure’.
  • Conducting a diagnostic review of your business.
  • Reviewing your competition.
  • Marketing strategis and other factors that need to be considered.
  • The role China can play in your business and export strategy in the long term.

Panel

Richard Zhu, CFO, United Media Solution

Mike Harley, Managing Director, Xpotential

Dr Henry Shi, Lecturer, the University of Adelaide

Steve Davis, Managing Director, Talked about Marketing

Event Details

Date: Friday, 28 August 2020

Time: 12 pm – 1 pm ACST

Format: Zoom Webinar, Q&A and discussion

Webinar Platform – Zoom – Download Zoom on Your PC, Mac or Phone

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Step 2: Follow the steps of the setup.

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How to Join and Participate in a Virtual Meeting – Zoom

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You will be sent a link to the Virtual Meeting once you have registered.

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Event Date

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Event Speakers

Mike Harley

Managing Director, Xpotential
Mike is the Managing Director of XPotential™ and has more than 25 years leadership experience in General Management, global and domestic marketing, strategy, export and innovation across multiple Fast Moving Consumer Goods categories. Mike has held a number of Executive Leadership roles at National Foods (now part of Lion - the largest Consumer Dairy & Juice business in Australia), Fonterra - one of the world's largest dairy companies and Reckitt Benckiser globally based in Spain, France, the UK and New Zealand Over the last 6 years his consulting and advisory roles include running over 30 ‘Are You Ready for Export?’ and ‘Winning Export Market Entry’ courses around Australia with more than 200 companies and Fast ’n Furious Innovation in conjunction with Food Innovation Australia Ltd (FIAL). Mike specialises in working with each business to extract deep insights into a particular business/brand challenge. This is the foundation for developing a strategy which aligns stakeholders, builds commitment and clarifies each individuals role in delivery of the business objectives. Costs are reduced and the speed of execution enhanced by ensuring that strategy activation is inculcated in the early stages of strategy development. Mike is a Graduate of The Australian Institute of Company Directors, a Non-Executive Director of Sports Dietitians Australia.

Dr Henry Shi

Lecturer, the University of Adelaide
Dr Henry Shi is a Lecturer in Entrepreneurship and Strategy at the University of Adelaide. He received his PhD in Management from the University of Auckland, Master of International Business from the University of Melbourne, Advanced Certificate in Teaching from the University of British Columbia, and Bachelor of Arts from Nanjing University of Aeronautics and Astronautics. Before joining the academia, Henry was a business owner, engaging in international trade of industrial products. He was an advisor to a range of government and business organisations, including the Department of Internal Affairs of the New Zealand Government, helping Kiwi businesses engage with China and immigrants integrate with New Zealand, until he moved to Australia in 2016. Henry’s research contributes to the understanding of SMEs, particularly those owned and managed by families or family groups across generations. His research often takes an exploratory approach and investigates distinctive patterns in which private entrepreneurship sustains over time, and the effects of the evolving socio-economic contexts on SME strategy, ethics, entrepreneurship, innovation, and internationalisation. Henry is the author of Entrepreneurship in Family Business: Cases from China (Springer, 2014).

Steve Davis

Managing Director, Talked about Marketing
Steve is a Certified Practising Marketer and Fellow of the AMI, and he also draws upon his experience as a journalist, actor, and stand-up comedian to craft marketing plans and content that grab attention for the right reasons. Steve has worked as a marketing consultant since 1999, building on his previous career in advertising and marketing in commercial radio. He is a member of the ABC Adelaide Smart Arts program as a critic. This immersion in the arts directly impacts his marketing work by ensuring any writing, speaking, training, and even web development; all have a sense of presence and flair for the desired audience. Steve has written wine label copy and built upon his early background in marketing wine through his passionate, offbeat tasting notes delivered as part of the SA Drink of The Week segment on The Adelaide Show Podcast. Talking of which, his podcasting and stand-up comedy adventures are lifting his communication efforts to new heights - or depths.

Richard Zhu

CFO, United Media Solution
Richard is the Chief Financial Officer of UMS and Co-Leader of Establish Domain. Based in the Ningbo office he is responsible for providing fiscal direction and leadership, as well as an entrepreneurial approach to business development and management. Richard oversees all financial reporting, analysis and control of the business to support business decision making and growth, as well as using his expertise to advise clients on their China digital strategy. As co-founder of UMS in 2011, Richard combined his background in the finance industry with his hands-on entrepreneurial experience in both New Zealand and China. His previous experience includes a role as a Financial Advisor and Fund Manager in New Zealand where he spent ten years studying and working. Richard has also advised high-net-worth NZ based Asian clients on business structuring, the use of local/offshore trusts and subsidized entities, and other vehicles for fast entrepreneurial growth.