Session 3. Digital Marketing
Friday, July 3rd, 2pm (AEST)
China’s digital landscape is vastly different to the social media and payment platforms used in Australia. For businesses looking to attract Chinese customers, understanding China’s digital landscape is essential.
On this session, we’ll run through the major players across China’s major digital platforms and also look at Australian business case studies that have effectively imbedded Chinese media into their business models.
Zoe Xiang has spent 15 years helping western businesses leverage the power of digital to acquire and engage customers from the Mainland and Overseas Chinese market. Based in Brisbane, she leads the digital marketing strategy, innovation, and implementation of IM2CHINA Australia- a full service internet marketing agency specializing in marketing innovation to China across website, social media, search engine, content and email marketing. In her current role, she has been serving clients worldwide across a range of industries including international airports, tourism, education, retail, e-commerce, hospitality and fin-tech.
James Clarke is the Chief Executive Officer of LH Global, and co-founder of the company’s original self; Global Enterprises Group. James is a seasoned Australian migration consultant, and holds a number of other roles including President (WA) and National Director of the Migration Institute of Australia, Executive Vice President (WA) of the Australia China Business Council and is a Committee Member of StudyPerth’s China Regional Advisory Panel. A 5th-generation Aussie who has in-depth China knowledge and experience, James’ experience is heavily weighted towards promoting business, trade and cultural exchange between Australia and China.