Online Marketing for 11.11 Global Shopping Festival

22 Sep 2020

Alibaba’s 11.11 Global Shopping Festival is recognised as one of the biggest eCommerce events in the world, and dwarfs all others, including Cyber Monday and Black Friday.

The Gross Merchandise Value (GMV) of sales in 2019 for this one event was a record $US38.4 billion dollars across the Alibaba Group’s eCommerce platforms.

This event is for brand owners, exporters and eCommerce businesses, who have a passion for online marketing and who would like to know more about why 11.11 is so successful.

Key Takeaways:

  • Understanding the history and evolution of the world’s largest shopping event;
  • Hear practical examples from brands and agencies on how they leverage the Festival to boost sales; and
  • Learn effective marketing strategies to help maximize your engagement of Chinese consumers.

You will hear from the Senior Director of eCommerce for the Alibaba Group (Australia and NZ), a China marketing specialist, a brand marketer who has previously participated in the Festival and an online Chinese shopper, who will share with you their insights, case studies and experiences.


  • Scott Ni, Senior Director of E-Commerce, Alibaba Group (Australia and New Zealand)
  • William Chen, Director, Luxion Media
  • Mirinda Li, China at Bubs Australia (ASX : BUB), China Marketing Manager

Event Details

Date: 8 October 2020

Time: 3 pm – 4.30 pm AEST

Format: Zoom Webinar, Presentation and Q&A


Cost: FREE event for Members and Non-Members

Webinar Platform – Zoom – Download Zoom on Your PC, Mac or Phone

We will be using Zoom for this Virtual Meeting. Please make sure you download Zoom at:

Step 1:

Step 2: Follow the steps of the setup.

If you need more information about downloading Zoom go to:

How to Join and Participate in a Virtual Meeting – Zoom

For more information go to:

You will be sent a link to the Virtual Meeting once you have registered.

Event Speakers