Improving Your Export Opportunities | ACBC Vic & Global Victoria

03 Mar 2022

The Australia China Business Council Victoria (ACBC Vic) is excited to partner with the Victorian Government’s Global Victoria Trade Alliance to offer an extensive program for the revival of Victorian Business.

Through a series of targeted digital workshops exploring export opportunities with China, ACBC Vic aims to empower Victorian exporters to take full advantage of Australia’s largest trading partner, build cross-border networks and drive Victoria’s global economy.

China’s consumer market is changing at a break-neck pace. Technological advancements are changing how you talk to and engage with Chinese consumers.

Businesses must learn how to navigate and capitalise on these advancements. In this virtual workshop, you will gain the keys to success for the world’s largest consumer market.

Diverse industry leaders will provide you with the know-how to analyse data, trends and improve your export opportunities.

Data pioneer Christopher Kong (One Step Ahead) will identify the key barriers that companies face to achieving consumer-centricity in China. He will then share how leading companies can overcome these barriers through data-driven approaches.
Isabel Zhang (Bastion Insights) has two decades of cross-cultural research and business cultural consulting experience working with the Asian/Chinese diaspora across APAC. She will address the importance of using these networks to expand your business.
A Chinese native, Eric Yu (United Media Solutions) knows how overwhelming navigating the Chinese digital maze can be. Using company research, he will outline what an effective China digital strategy looks like.
Shanghai-based Ryan Molloy (Redfern Digital) is an expert in China Digital Marketing & E-commerce platforms on the rise. He will provide practical advice surrounding budgeting and how to adjust after each campaign.

Hosted by Victoria-China business leaders Nick Henderson (Deputy Commissioner to Greater China) and Virginia Birrell (ACBC Vic), this online workshop will include an interactive panel discussion with Q&A. Book your spot today!

DETAILS

Date: Tuesday 22 March 2022

Time: 12:00pm – 1:30pm AEDT

Platform: Zoom Workshop

ACBC Members: $25 (+GST+BF)

General Admission: $45 (+GST+BF)

SPEAKERS

	Chris Kong Founder, One Ahead Christopher Kong is the founder of One Step Ahead, which bridges the gap between technical data talent and non-technical company executives. He provides coaching, organisational design & recruitment services. He is a pioneer on data transformation & understanding consumer behaviour, with 18 years of in-market experience in Australia, Singapore & China. During this time, he held leadership positions at Danone, Nielsen & Cadbury. Christopher’s background is in Economics & Law, with a BCom / LLB (Hons) from the University of Melbourne. He is a qualified Chartered Financial Analyst and co-delivered the Behavioural Economics Immersion Program with Professors from Yale School of Management. In 2020, Christopher was named as one of the 40 under 40 Most Influential Asian-Australians. He is passionate about deepening mutual understanding between Australia & China by increasing interaction between people & companies.
	Isabel Zhang Head of Cross-Cultural Insights, Bastion Insights Isabel Zhang is an experienced cultural & commercial research specialist and business strategist, her dynamic business experience consists of different markets, social and cultural segments across the APAC region.Acting as the ‘bridge’, Isabel provides powerful insights into the dynamics of multicultural Australia and connecting Culturally and Linguistically Diverse communities. She enabled many businesses and government organisations to deal with complex multicultural business & social environments effectively by acting as a compass, guiding and empowering the decision-makers with an in-depth understanding of cultural nuances, facilitating strategic planning, and policymaking. Isabel Zhang also acts as a Goodwill Ambassador for the Museum of Chinese Australian History.
	Eric Yu Client Service Director, United Media Solutions (UMS) Based in the Melbourne office, Eric was the original member of UMS’s first office in Australia and has been responsible for developing and growing the business in Australia ever since.A Chinese native, Eric moved to Australia in his teens and completed a Bachelor of Commerce with a double major in Marketing and Management from the University of Melbourne. Eric knows how overwhelming navigating the Chinese digital maze can be and is an expert in ensuring clients understand their China digital strategy to thrive in the Chinese market.United Media Solution is a full-service independent agency, specialising in digital marketing. Aspiring to be the best bilingual, cross cultural digital agency in China, UMS has supported major companies globally including De Beers Group, Bundaberg Brewed Drinks, Wine Australia, Air New Zealand, Dubai Expo 2020, Populous and many more.
	Ryan Molloy Chief Executive Officer, Redfern Digital Ryan Molloy is the Chief Executive Officer at RedFern Digital, a full-service digital marketing and E-commerce agency. He has lived in China for more than 20 years and has been responsible for the strategic direction, growth, and performance of some of the largest and most successful brands across a dynamic range of categories coming into the China market, covering branding, strategy, social media marketing & E-commerce.As a seasoned marketeer, his experience ranges from brands across FMCG, Alcohol, Mother & Baby, Food & Beverage, Health & Wellness, etc. He has a passion for growing brands in the China market and supporting them with achieving their commercial goals.
	Nick Henderson Deputy Commissioner to Greater China, Victorian Government Fluent Mandarin Chinese speaker and competent facilitator of trade and commercial opportunities. Over 20 years Asia based experience (17 years living in China) in a range of operational, management, brand building, brand strategy development and strategic roles primarily assisting companies’ start-up and grow within the complex Chinese market environment.

Virginia Birrell
CEO, ACBC Victoria
Virginia Birrell joined the Australia China Business Council Victoria as CEO in August 2014. Her primary responsibilities are to optimise the performance and strategic growth of ACBC Victoria and to ensure member companies are provided with key training, policy advice and strategic networking activities to grow their business opportunities in and with China.

This event is proudly supported by Global Victoria Trade Alliance

Your membership will be cross-referenced prior to the event.

Registration will close one hour before the event starts or when sold out.

The Zoom link will be sent to the email you register with before the event in a separate email. Please check your junk folder.

This online event will be recorded and use the Zoom Q&A function to moderate audience questions.

While ACBC is the facilitator of this event, the information and insights provided at this event are not provided by ACBC.

ACBC excludes any liability in respect of the information and insights provided and attendees rely on and use the information and insights provided at their own risk.

Any queries please contact zach.eggleston@acbc.com.au