Growing Divide in Opinions of Chinese Businesses Between Developed and Emerging Markets

10 Jun 2020

Chinese companies’ international ambitions have faced many challenges over the past year. Join our panelists for a discussion on Brunswick Group’s third annual research report, “Understanding Global Opinion of Chinese Businesses: A Growing Divide Between Developed and Emerging Markets.”

In this webcast you will learn:

  • How views on Chinese business are changing around the world
  • The drivers of this change
  • What it means for Chinese business here
  • Strategies to build positive perceptions.


The Panellists:

  • Rory Macpherson – Partner, Sydney

Rory has extensive experience advising executive teams on a wide range of critical issues spanning IPOs, cross-border M&A, crisis management, large-scale restructuring, strategy deployment and corporate reputation. After more than 15 years working in China, Rory recently relocated to Sydney to build Brunswick’s presence in Australia.

  • Peter Zysk – Director, Beijing

Peter is a data-driven strategist overseeing Brunswick Insight’s Asia practice, which provides opinion research and analytics for business-critical decisions. Peter helps clients build better communications programs that are grounded in data and insight. He advises leading Chinese companies on their international expansion strategies and works with multinational companies to strengthen their positioning in Asia.

  • Yue Qiaoning Yu – Partner, Beijing

Yue has extensive experience supporting clients during crises and litigation, advising on cross-border M&A, and providing corporate communications, cross-border IPO and investor relations support. Yue has advised on various transactions which have included Chinese law firm King & Wood’s merger with Australian Mallesons Stephen Jaques, the hotel group Huazhu acquiring Deutsch Hospitalities, a number of Zhejiang Geely Holding Group’s global acquisitions, as well as foreign companies buying assets in China.