ACBC QLD – Tourism Recovery – Attracting Domestic Chinese Tourists and Beyond

06 Apr 2021

TOPICS INCLUDE;

  • Strategies being adopted by tourist destinations to reach Chinese tourists during Covid
  • Fliggy and its livestreaming for tourism destinations, how to access and case studies
  • Latest insights on key travel trends in China right now
  • How these trends will influence Domestic Chinese travels in Australia and future Chinese International travels
  • Strategies to attract Domestic Chinese tourists to your destinations
  • How do they differ from / how are they similar to the inbound international Chinese market?
  • Latest insights on “Travelling in The New Normal”
  • Discussion on Chinese inbound tourism demands post COVID

Event Partner

Event Details

Date: Thursday, 29th April 2021

Time: 2:45am registration for 3:00pm – 5:00pm AEST (including networking)

Note: This event will be held in-person AND online. Please select preferred option when registering 

In-Person: McCullough Robertson – Level 11, 66 Eagle Street, Brisbane 4000

Online: A link to join the online session will be sent to registrants separately the day prior to the event.

Tickets

Member IN-PERSON (limited seats): $20 + GST & booking fees (including networking)
Member ONLINE: $15 +GST & booking fees

Non-Member IN-PERSON (limited seats): $40 + GST & booking fees (including networking)
Non-Member ONLINE: $35 +GST & booking fees

Registration will close at 5pm on Monday, April 26th.  

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Event Date

Topics

Event Speakers

Katie Mills

Global Marketing Operation Director, Tourism and Events Queensland (TEQ)
Katie will speak to TEQ’s recent marketing activity focusing on the domestic Chinese audience, including a partnership approach with Ctrip/Trip.com, Alipay, UnionPay and PTC. In her role at TEQ, Katie works across all TEQ’s key source markets, focused on driving visitation and expenditure growth for the State. Katie led TEQ’s delivery of the Connecting with Asia program, and in particular has been instrumental in developing Queensland’s China Payment Ready strategy. Katie is passionate about rebuilding Queensland’s share of visitation from China, and particularly in working to ensure the visitor experience is both welcoming and memorable. Katie has been with TEQ for 12 years, and has worked in a number of roles during this time, including Eastern Markets Director and Destination Director for Brisbane and Southern Queensland Country. Prior to joining TEQ, Katie worked for three years at Tourism Australia, and 10 years at Daintree Eco Lodge and Spa.

David James

Director, Tangalooma Island Resort
Tangalooma has been driving a campaign to attract domestic Chinese tourists and David will share his experience to our audience. David has been involved in the tourism industry for 30 years, first commencing with Tangalooma Island Resort in 1987. In 1997 David was appointed to the position of Company Director and in January 2000 moved to the company’s mainland offices to take the responsibility of all Sales and Marketing activities. In taking on the role, David identified the potential of Asian tourism markets and began marketing and sales activities into the Greater Asian region with a focus on China, Japan, Singapore, Indonesia, Malaysia, and Korea. In 2001 Tangalooma became known in China as Haitundao - Dolphin Island and by 2003 David had established Tangalooma offices in the UK, China, Korea and in India by 2009.

Amy Liu

Marketing & Operations Manager, Alipay ANZ
Amy is the Alipay Marketing and Operations Manager in Australia and New Zealand. Prior to joining Alipay, she spent over 12 years in the marketing and advertising industry. Amy previously held various roles at WPP AUNZ and China agencies, including Media and Community Manager at Ogilvy Australia. Amy holds a Master Degree of Marketing from the University of New South Wales.

Leo Len

Tourism Business Development Manager, Alipay ANZ
Leo leads Business Development and Marketing for the Travel category within Alipay's Australia and New Zealand business and come with 12 years professional experience in Fintech and Travel. He currently assists key accounts and SMEs across tourism, retail and local lifestyle industries to enter the Chinese market via Alibaba's Global Fun and Global Pay solutions. Leo's creativity and expertise has allowed Alipay's partners to win various industry awards. Prior to Alipay, Leo worked at TFE Hotels in Australia and in China for Destination NSW. He is passionate about building out the foundation for a more digitised Australian business future.

Ben James

Airline Development Manager, Brisbane Airport Corporation (BAC)
Ben works with the airlines of North Asia, the South Pacific, South America and Australian domestic carriers to develop new and better air services connecting Brisbane to the world. Ben has been with BAC since 2005, including two years on exchange working at Amsterdam Airport Schiphol in the Netherlands. Through his roles developing air services, Ben has worked in partnership with Airlines and a range of tourism organisations including Tourism Queensland, Tourism Australia, Visit Scotland, Tourism Ireland, Tourism Holland, Auckland Tourism and the South Pacific Tourism Organisation. Ben has been a guest lecturer in the University of Queensland and James Cook University’s tourism programmes and in the Masters of Destination Management programme at the National School of Tourism and Transport, the University of Breda in the Netherlands.
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