Little Red Book (Xiaohongshu) is one of the fastest-growing social media and ecommerce platform in China. Backed by Tencent and Alibaba, Little Red Book has become the primary medium for Chinese consumers to discover and purchase new products. As of 2020, Little Red Book has accumulated over 100 million active users.
Join our business roundtable if you wish to leverage this must-have marketing channel and attract brand new customers. Sophie Blue and Mai Cui from Blue Planet PR will be sharing their stories on launching successful marketing campaigns using the platform.
To help you ride the wave of the Little Red Book, this webinar will cover:
– A brief introduction to Little Red Book and its audience demographics
– Difference between Little Red Book and Wechat
– Setting up your brand and succeeding at Little Red Book marketing
– Case study of Alpha H skincare marketing campaign on the platform
Date: Thursday 23 September
Time: 12:00pm – 1:00pm AEST