ACBC NSW: China’s Latest Marketing Trend – Micro Drama Product Placement

27 Aug 2021

With the continued rise in demand for short form video, consumers are also becoming more selective in their viewing habits and seeking ever higher quality content. Coupled with consumers becoming immune to traditional advertising formats, brands need to find new ways to engage with their audiences in a less intrusive fashion.
In this session, co-hosted by Eternity X, we will examine how brands can tap into these trends and leverage the unique opportunities Micro Drama product placements (MDPP) has to offer.  We will also show how using this cutting edge approach to marketing is less expensive than you might think.
Register to learn more insights such as:

– Understand the Chinese consumer’s changing media habits and how major digital platforms are evolving their video content solutions.
– Learn how the major video platforms (Douyin, Kuaishou, Tencent Video, iQiyi, Bilibil, Youku) are embracing the Micro Drama market
– MDPP is a low cost and effective solution to build a brands digital IP and one of the most innovative ways to ‘soft sell’ to audiences with high spending power in China (18-35 years old)
– International/ Chinese brands such as Samsung, Oral B, Maybelline, Vivo have already shifted towards Mini Drama advertising
– How MDPP compliments your cross channel marketing – KOL’s, Live streaming and paid media

About Eternity X
Connecting regional and international brands with the Chinese market, EternityX is an award-winning AI-empowered open-to-connect marketing technology platform. With advanced multi-dimensional audience profiling to comprehend audience needs throughout the consumer journey, we can precisely reach your consumer through premium sites & apps programmatically. Our international team offers one-stop customized solutions to help marketers overcome the challenges they face and build a business strategy that increases brand-consumer lifetime value and maximizes campaign effectiveness.

Date: Thursday,16 September
Time: 1:00 – 2:00 pm AEST
Format: Online Webinar
Cost: Free

Speaker Bio
Luke Bussell, Director ANZ, Eternity X

Luke has 20+ years’ experience in advertising and media across digital, radio, publishing, content and TV, including leadership roles in commercial, strategy, cross-platform and business development across Australia and the United Kingdom. Luke has a passion for identifying new advertising technology and making it available to his clients and agencies to maximise their campaign performance.

Cecilia Cheng, Associate Account Director, Eternity X
Cecilia has experience across both international and China market experience, with an in-depth understanding of the difference between the 2 different digital landscapes. Her main responsibility is to supply clients with the most suitable and updated media buying advisory and services. She is the go-to person for all media and execution related issues from strategy to market insights. ​
Prior to joining EternityX, Cecilia was the Senior Investment Executive at Publicis UK focusing on strategic planning and execution for clients with print needs and programmatic display needs on Google.