Thurs 24 June 2021 – ACBC Victoria in partnership with Global Victoria Women (GVw) hosted an important online event for Women in Export – Succeeding in the China Market.
We would like to thank our speakers Ines Liu (Dezan Shira & Associates, Billie Stapleton (Montara Wines/Billie Stapleton Meat Exports), Sheridan Wright (Natio) and Leonie McKeon (China-Educated Strategist) for their experienced insights and practical knowledge of the China export market.
Moderated by ACBC Victoria CEO, Virginia Birrell, speakers introduced pathways into the China market, outlined the importance of Cross-border eCommerce (CBEC), the pitfalls and speedbumps to be anticipated and how to navigate the unique cultural business setting in China.
“Be a solution to a problem” “Understand your market” and “Never underestimate the importance of guanxi 关系 (relationships)” were some of the key takeaways.
The China market is large, diverse, exciting and full of opportunity. It will remain a key market for Australia well into the future and the ACBC is here to assist businesses of all size to access the market, build knowledge, networks, and advocate for you here in Australia and in China.