Tuesday 10 May 2022 – ACBC Victoria was pleased to host this online session in collaboration with the Global Victoria Trade Alliance, ‘Market Diversification – Growing Your Business Networks in China and Beyond’
We would like to thank our speakers:
Moderated by ACBC Vic CEO Virginia Birrell, speakers addressed the opportunities and risks present in diversifying supply chains and extending your global reach.
Speakers across industry and government were aligned in their strategic outlooks. Pre-existing China market knowledge and access to new trade blocs such as RCEP provide ample opportunity for the exporter looking to diversify.
It was agreed that there is no singular market that can replicate the general growth and material benefits of China. However, through targeted approaches to identified markets, particularly in SE Asia, businesses can create resilient business structures for long-term success.
At the same time, Australian exporters are moving away from heavy-handed diversification – they want to stay and defend their hard-earned market. The China-plus model of solidifying existing markets while actively and intelligently seeking out new avenues will be critical to sustained economic engagement with China in an increasingly globalised world.
Watch a recording of this event on the ACBC Insights Centre here.
To access speaker presentations, please see below:
Peter Osborne: Market Diversification – Lessons from the Front Line
Andrew Cameron: How brands can leverage their China knowledge to access new markets
Anne Maree Weston: Growing Your Markets in China and Beyond
Ines Liu: China Plus ASEAN Strategy
Dezan Shira & Associates has kindly provided the following reports to support your diversification efforts:
An Introduction to Doing Business in China 2022
An Introduction to Doing Business in ASEAN 2022
An Introduction to Doing Business in Indonesia 2022
An Introduction to Doing Business in Vietnam 2022
