Wed 3 November 2021 – ACBC Victoria was proud to host the online event, China’s New Privacy Laws and How They Affect Your Data Collection, to explore the tightening data and privacy regulations in China with the new Personal Information Protection Law (PIPL) that took effect on Monday 1 November.
We would like to thank Daryl Guppy for his experienced insights into PIPL’s impact on Australian business, including cross-border e-commerce and businesses looking to establish an in-market presence.
Moderated by ACBC National Executive Officer and ACBC Vic CEO, Virginia Birrell, Daryl provided an overview of the Chinese context, outlining how privacy fits into the framework of common prosperity and the role that social credit plays in China’s privacy and data collection laws. He then explored the effect of these changes on Australian business as it regulates consumer behaviour data processed outside of China and emphasised the harsh consequences of non-compliance, which can include penalties up to 1 million yuan, prohibition of doing business in China and compensation to individuals for any losses suffered if data is processed irresponsibly.
Some key takeaways were PIPL’s requirement for explicit and informed consent for follow-up marketing activities, which will hinder data scraping, harvesting and targeted advertising to existing customers. This means that businesses will need to develop compliant processes for data collection, such as opt-in/opt-out services before the data is processed. They may also need to establish a dedicated representative or entity to ensure PIPL compliance.
The session concluded with a highly insightful Q&A session where Daryl provided additional commentary and advice on how these regulatory changes may play out across various sectors, as it will significantly change the way in which all non-Chinese businesses operate within the broader network control environment.
Watch a recording of this event on the ACBC Insights Centre here.
Find a copy of the presentation PDF on the ACBC Insights Centre here.