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Event Recap: Alibaba's Global Growth Strategy and Entry into Australia's E-Commerce Market

20 July 2016

In partnership with Asialink Business, ACBC held an exclusive dinner with keynote speaker J. Michael Evans, President of Alibaba Group at Park Hyatt Melbourne on Wednesday 20 July. After only a short time in his role in Alibaba, Michael has championed the company’s international growth strategy which has globalised the company and expanded its business outside of China.

The formalities began with a warm welcome from Asialink Business CEO Mr Mukund Narayanamurti. Mukund then introduced Minister for Industry and Employment and Minister for Resources at the Parliament of Victoria, The Hon Wade Noonan. Mr Noonan made some brief comments about Alibaba and the Asian consumer market before inviting the attendees to enjoy dinner.

After an introduction by Professor Margaret Sheil from the University of Melbourne, President of Alibaba Group Mr J. Michael Evans was invited to deliver his keynote address. Michael did not shy away from sharing details of Alibaba’s growth strategy, touching firstly on how Alibaba perceives itself, its mission, and its responsibility in connecting merchants in developed economies to the emerging middle classes in Asia.

He spoke about the opportunities for Australian businesses, particularly those without the resources necessary to reach the emerging markets in conventional ways. Michael pointed specifically to the potential for small companies that produce high quality, low priced goods, to reach foreign buyers once Alibaba expands internationally.

Michael’s speech was followed by a questions from guests who were eager to learn more about the future capabilities of global e-commerce. After the final questions were taken, President of ACBC Victoria, The Hon Ken Smith gave an enthusiastic vote of thanks which left guests in no doubt that Victoria is indeed the best place for Alibaba to locate their Australian headquarters.

ACBC would like to extend a special thanks to the Acting Chinese Consul General, Mr Goubin Huang, the Chinese Commercial Counsellor, Mr Xiaojia Wang (pictured above with CEO Ms Virginia Birrell and Mr Marty Mei , Adviser at Office of the Premier) and The Hon Andrew Robb for attending this event.