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On July 20 ACBC Victoria held its inaugural Agribusiness Forum titled 'Managing Agribusiness and Food Trade with China' at Dairy Australia. The forum was attended by 120 guests and focused on regulation, accreditation, food safety and branding issues when exporting to the China market.
Moderated by ACBC Agribusiness & Food Working Group Chair Barry White, the first speaker, Deputy CEO of the Australian Food and Grocery Council, Dr Geoff Annison, highlighted Australia’s edge in food safety, food quality and food authenticity while remarking that the uptake of new technology and farming systems remained challenges for the industry.
From the China end, Mr Liu Hualu, Managing Director of the China Commodity Inspection Corporation (CCIC) outlined what Chinese authorities require with regards to certification, labelling and traceability issues. The Australian Government perspective was then given by Mr Brett Hughes from The Department of Agriculture and Water, who discussed the export gains under ChAFTA and the funding made available to help exporters to be export ready.
Mr Stewart Davey, Manager of International Market Access from Dairy Australia walked attendees through the opportunities and hurdles China presents the dairy sector while Mr David Blackmore from Blackmore Wagyu Beef provided an inspiring case study of an Australian wagyu genetics breeder that has become a global market leader.
The event concluded with Mr Jet Li from Quality Associates, who spoke on branding, before an engaging Q&A session brought an informative session to a close. We kindly thank all of our speakers for their time and expertise and extend our thanks to Charles McElhone and Dairy Australia for generously hosting the event.