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Alibaba Group and Austrade have announced an agreement to increase the promotion of Australian meat, dairy, seafood and other fresh food directly to Chinese consumers through its online trading platforms. The agreement, signed in Hangzhou on the back of the G20 meeting, was witnessed by Prime Minister Malcolm Turnbull and Alibaba founder Jack Ma.
The new Strategic Collaboration Agreement will see the establishment of an Australian Fresh Food Week on Alibaba’s Tmall platform and will also see the promotion of Australian goods on Alibaba’s media platform such as Youku.com. A similar promotion of New Zealand oysters last year resulting in over 50,000 sold in one day.
The Australia China Business Council’s National Chairman, John Brumby welcomed the announcement, saying “Prime Minister Malcolm Turnbull should be congratulated for the signing of the Strategic Collaboration Agreement with Alibaba”
“The agreement offers Australian business unparalleled access directly to the Chinese consumer, and cements Australia’s position as arguably having some of the best market access of any nation.”
“As highlighted by the recently launched ACBC 2016 Trade Report one million new jobs could be created through trade with China by 2026, with agreements like this helping to open access to the Chinese market and directly benefiting Australian businesses”, he said.