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These costs could include travel, trade shows, printing, etc and could be related to goods, intellectual property and even services such as inbound tourism.
If so, you may be eligible for an Export Market Development Grant (EMDG) from Austrade.
The deadline for 2015/2016 grant applications is 30 November 2016, and if using an EMDG Consultant the deadline is 28 February 2017.