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Member Spotlight: 5 Minutes With Patty Cao, Asia Pacific Director Of Clickpress

ACBC NSW Member Spotlight: 5 minutes with… Patty Cao, Asia Pacific Director of Clickpress










Bio

My driving passion is to inspire the growth and expansion of Clickpress Group as an internationally successful print and creative production agency. Over the past 16 years I have guided the company’s development from a small print company in Sydney to a leading international agency with offices and production hubs in Sydney, Shanghai, Beijing, Hong Kong and Shenzhen.

Tell us about your business and how you've leveraged your Australia-China connections to build your success in China?


Our business started 20 years ago as a B to B printing specialist. As technology and market changed, CPG has also grown from a small printer to become an international production agency with a production chain totally integrated between the two countries. We offer the best of technology available not only for print, but also all sorts of marketing deliverables, promotional and corporate material and 3D & 4D solutions, and the fact that we can manage clients and source suppliers in both Australia and China enables us to get the best deals not only in terms of financial benefits but also market exposure. And clients really appreciate working with an agency that understands “both worlds”. 
 

What does a typical day look like for you and what are you currently working on?

My day involves overlooking and guide all departments in the business, from business development, account management, design to final production. We have high standards not only for our products but also for our level of service. I just guided our team in a production for China Bank of Communication, using our latest innovative idea and technology to support their 110 years’ celebration event and their new branch opening in Melbourne. Another example is how we closely worked with top global agency Wordsearch to deliver a creative production and make iconic “Crown” property development stand out in the Sydney market. On top of that, a new brand under Clickpress Group umbrella was launched in the first China International Import Expo, Space18 is a special brand focused on cultural and environmental lifestyle, its slogan is “connect to nature, connect to future” and we don’t just produce products, we produce lifestyle. So, my daily life is very busy, but also exciting and well-balanced.

What would you say are the five key elements for starting and running a successful business in/with China?

  • To know the country’s culture.
  • To understand the Chinese government business policy regarding the nature of your business.
  • To hire a business consultant that can do a research to find your business position and direction.
  • To find a Chinese business partner that has international experience and also local market knowledge.
  • To build an ethnic team and a positive business attitude.

How do you go about marketing your business in Australia/China and what has contributed to this success?

Our marketing is based on the professional relationships we built as a result of the quality of our services. Over the years, we formed an extensive and well-recognised portfolio which gives us a lot of credibility in both Australia and China markets. We are always in contact with our clients and partners, updating everyone with the latest technologies and solutions. Also, our team is made of different cultural backgrounds, so we know how to communicate with not only Australian and Chinese stakeholders but people from any businesses.

You have been very successful to date, but there have no doubt been challenges - what's been your biggest challenge that you have overcome in your business journey with China?

I wouldn’t say very successful, just like our market, the business has ups and downs, but we are always watchful and adapting to the trends. And this was the biggest challenge, with the market changing every minute, with new technology coming to life, massive competition, and the world being even more digital, we had to change our strategy, our business model and focus on being different from our competitors – and that’s our slogan “dare to be different”. We are not just one more production agency, we are the one that is always looking for new solutions, providing state of the art products and delivering a high-quality service.

What's your motto/mantra?

My motto is “never give up, learn every day, and enjoy every moment”.