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Member Spotlight: 5 Minutes With Claire Pisani, Founder, Culture Confidence

ACBC ( NSW ) Member Spotlight: 5 Minutes With Claire Pisani, Founder, Culture Confidence 

1. Tell us about your business and how you've leveraged your Australia-China connections to build your success in China?

I help Chinese and Australians work better together by improving professional communication skills. I first worked with Chinese colleagues more than 15 years ago, helping them to deliver “western style” business presentations. Our multicultural network thrived on a mix of friendship, cultural exchange and mutual professional support.

2. What does a typical day look like for you and what are you currently working on?

Chinese Entrée workshops start at 8am, so clients can be back to work by 9.30...  Australians learning Chinese in a way that fits time poor professionals who want immediate results. Then I work with Chinese clients in “1-on-1” training for career advancement and stronger sales results, improving their communication skills for the competitive Australian market. Or I might work with staff of a Chinese company, exploring the differences between Chinese and Australian professional communication.

3. What would you say are the five key elements for starting and running a successful business in/with China?

Good Communication is the glue that holds business relationships together.
Understand each others’ business cultures and build relationships on mutual respect.
Your reputation is important.
It’s not about “networking”, but about building genuine relationships. 
Don’t expect instant results, it can take more time than Australians might expect. Take a long term view.

4. How do you go about marketing your business in Australia/China and what has contributed to this success?

I provide targeted solutions for my clients and I have a unique approach which resonates with people in ways they haven’t experienced. Now I have a strong network of professional colleagues and connections, so recently my clients find me by word of mouth and through personal recommendation. 

5. You have been very successful to date, but there have no doubt been challenges - what's been your biggest challenge that you have overcome in your business journey with China?

Learning to speak and understand some Mandarin Chinese was quite difficult at first - until I found a great teacher. This inspired Chinese Entrée, because I believe Australians should be able to learn some basic Chinese quickly and easily.

6. What's your motto/mantra?

Find the solutions that go to the heart of the problem.

About Claire 
Claire helps professionals overcome the communication barriers between Australia and China. She developed Chinese Entrée - 5 workshops to teach Australians some conversational Mandarin - and she takes a strategic approach to language-and-culture solutions for Chinese who work in Australia. Claire is a teacher, and an MBA with a corporate background that includes business development, project management and financial reporting. 

For more information on Claire's work, see: