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Member Spotlight: 5 Minutes With Livia Wang, Access Cn

Livia Wang, Managing Director, Access CN

1. Tell us about your usiness and how you've leveraged your Australia-China connections to build your success in China?

Access CN is a marketing strategic agency that promotes Australian brands and helps them access the Chinese market. One of the most important things to leverage my Australia-China connections is to build up trust. Particularly in China where business is more personal and based on the longer-term connections. The Chinese, moreover, are reluctant to do business with people whom they're not comfortable with. Therefore, business relationships are often built on a solid foundation in China.

2. What does a typical day look like for you and what are you currently working on?

I start my day at 6am every weekday. I like to exercise a little to start off my day, and spend some time with my kids during breakfast before I send them off to school. I start working 8am straight, and I will usually start with attending to emails and errands. My days are usually packed with internal and external meetings with my staff and clients. In the afternoon, I usually set aside time for my overseas strategic business partner based in China.

I'm currently working on my company's annual breakfast seminar, which will be held in December. I will share my innovated concepts with my clients during that seminar and my propsed strategic marketing planning for 2018. I believe it will be a very productive event and help the industry achieve impressive results.

3. What would you say are the five key elements for starting and running a successful business in/with China?

  • Vision/concept
  • Strong network
  • Key resources
  • Channels
  • The right team/people

4. How do you go about marketing your business in Australia/China and what has contributed to this success?

China is going through a period of significant change as their economy begins the shift away from their traditional investment and exports led model to a more developed economy where services and consumption play a much larger role. Access CN provides in-depth knowledge in cross-border industry and has the ability to provide strategy and help brands enter China market. We see the whole industry scope, not just in terms of marketing and communication, but also have thorough understanding and connection with multi-channel distributions.

5. You have been very successful to date, but there have no doubt been challenges - what's been your biggest challenge that you have overcome in your business journey with China?

Our biggest challenge is keeping up with Change. We all know change is hard, but we must make it a priority that we can strategically plan for the future of our business. The world is changing fast around us, especially in China, Asia.  We need to make sure that our business changes to accommodate the current trends.

6. What's your motto/mantra?

Good marketers see consumers as complete human beings with all the dimensions real people have.