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5 day ‘E-Commerce and Consumer Market Business Delegation’ will give you the insights needed to take full advantage of China’s rapidly growing market. Australian brands are highly valued in China, particularly those in the food, dairy, health products, wine, cosmetics, skincare, fashion and pharmaceutical industries. Chinese consumers are often reluctant to trust domestic brands and are instead willing to pay a premium for imported products. Australia’s clean and green reputation means our products are in high demand. Given China’s geographical proximity to Australia, selling into China is becoming increasingly easier for Australian companies looking to capitalise on the opportunity, be it via the major e-commerce online platforms or through a retail presence in some of China’s 39 first and second tier cities.