Upcoming Events


Melbourne: Taking the Tiger by the Tail - How to Reach Chinese Consumers in Today's Multi-Channel Marketplace

25 August 2016

International Chamber House, Level 5, 121 Exhibition Street, Melbourne 3000

ACBC Victoria is pleased to invite you to our E-Commerce Forum with Ms Shufen Tan, Strategic Public Relations Group Shanghai and Ms Joanne Painter, icon.pr along with a panel of experts from Australia Post and Gome Australia. 
Widespread use of mobile devices, enhanced Internet connectivity and new social media platforms has empowered Chinese consumers like never before. Meanwhile this explosion in social and digital channels is transforming spending habits and rewriting the rules of interaction with brands - both online and offline.
Join experts in PR, marketing, advertising and eCommerce who will share their insights and give you the opportunity to:
  • Learn about the role of PR, advertising and digital marketing in China - and among Chinese consumers in Australia
  • Find out how to build effective communications with Chinese consumers around your brand - offline and online
  • Discover what really drives consumer preferences and willingness to spend
  • Hear about how social and digital media is transforming brand conversations
  • Understand the importance of offering an offline and online experience to build engagement and create a community around your brand
Our panel will be comprised of our two keynotes, as well as: 
  • Mr Steven Foo, Head, Asia Business Development Parcel Services, Australia Post
  • Mr George Wang, Managing Director, GOME Australia

Ms Shufen Tan, General Manager, Strategic Public Relations Group Shanghai 
Shufen Tan has over twenty years of communications experience in Greater China. She specialises in brand marketing and corporate reputation management consultancy, integrating media relations, digital/social communications and event management for companies entering/expanding their business in China. Based in Shanghai, Beijing and Hong Kong, Shufen has provided strategic communications counsel and managed campaigns for leading multinational and Chinese corporations. 

Ms Joanne Painter, General Managing Director, icon.pr
Joanne Painter is a leading marketer, communications expert and business innovator. A passionate advocate of digital media, Joanne and her partner Chris Dodds established   Icon.Inc in 2001 with the aim of creating a next-generation creative agency. Icon's multi-channel approach and digital DNA underpinned rapid growth, with the agency recording year-on-year growth in excess of 10 per cent. Joanne returned to her communications roots in 2008 with the founding of a new public relations company, icon.pr. 

Date:          Thursday 25 August 2016

Time:          12.15pm for 12.30pm - 3.00pm (presentations, light lunch and networking)

Venue:        International Chamber House, Level 5, 121 Exhibition Street, Melbourne 3000

Cost:           $55 for ACBC Members and $65 General Admission (+GST and online booking fee)


Enquiries:   (03) 9027 5606 or acbcvic@acbc.com.au