Upcoming Events

Queensland

Brisbane: Doing Business with China - Be better prepared for Marketing and Social Media in China - Event Fully Subscribed

26 July 2016

UQ Business School, L19 Central Plaza One, 345 Queen Street, Brisbane

ACBC QLD Doing Business with China

Be better prepared for Marketing and Social Media in China
         
Speaker and Panellists
David Dukes - International Business Manager (East Asia), University of Southern Queensland
For 7 years prior to March 2016, David was Trade Commissioner and Counsellor for Austrade at the Australian Embassy Beijing.  David served as leader of various Austrade teams, including its MarCom and Education teams, which together were responsible for Australian branding and Austrade’s traditional and social media work in China. David also wrote regular opinion pieces in Chinese for WeChat.  David earlier managed Austrade’s North China network, the 2014 Australia Week in China, Austrade’s West China strategy, the F&B and Agribusiness and Clean Tech teams. From 1990 to 2008, David was Managing Director of a business consultancy based in Israel which specialised in establishment of joint ventures and marketing in China.  It provided services to companies and government in Israel, Australia, China, Europe and the USA.  From 1979 to 1990 David worked in the Australian Department of Foreign Affairs and Trade, serving as a diplomat in Beijing and Lisbon. USQ is conducting a renewed drive into the China market, including an active social media policy. 
 
Claire Huang - General Manager, Hotel Jen

In a career spanning almost two decades with Shangri-La Hotels and Resorts, Claire climbed the ranks to General Manager after working at a number of hotels across China, in Sales & Marketing and other operation departments.  At the helm of a five star hotel, she was selected to relocate to Brisbane as General Manager at Hotel Jen with task of establishing the new hotel brand in Australia.  Hong Kong-based Shangri-La Hotels and Resorts acquired the 191-room property above the Brisbane Transit Centre in 2012.  The company used the opportunity to launch its Traders brand in Australia for the first time, while taking advantage of the location as a feeder destination to its properties in major capital cities.  The brand was then converted into Hotel Jen in late-2014.  Claire has extensive experience in marketing to Chinese customers, developing marketing strategies and growing market share for her businesses.

Dr Grace Pan - Director Strategic Development and Research, Tourism and Events Queensland

Grace recently moved back from her posting as International Director, China, Hong Kong and Taiwan at Tourism and Events Queensland based in Shanghai.  In her last five year (2011-16) stint in Shanghai, she was responsible for overseeing all marketing activities in China, Hong Kong and Taiwan, with the overall objective of growing Greater China visitation to Queensland. She is well recognized for her abundant experiences in tourism marketing including the fields of digital marketing, consumer marketing, market research, and for her in-depth insights on Chinese consumers. Prior to joining Tourism and Events Queensland, Dr. Pan held various roles in both private and public sectors, including InterContinental Hotels Group, the Nielsen Company, and Griffith University.  Dr. Pan holds her PhD in tourism marketing and management from Griffith University.

Shannon Willoughby - CEO of Study Gold Coast.

Study Gold Coast is the peak industry and city marketing body for the Gold Coast’s education and training sector. Its key objectives are to promote, grow and unite the sector, positioning it as a recognised economic and social pillar of the Gold Coast.  Prior to Study Gold Coast, Shannon was a columnist and chief reporter at the Bulletin. During her time at the Bulletin, she worked as a business writer throughout the global financial crisis. Shannon is also the former long-term president of Young Professionals Gold Coast. In 2015 Study Gold Coast launched the ‘China to the Gold Coast – an education experience’ marketing campaign. From the campaign, twelve competition winners from the Chengdu, Wuhan, Zhejiang and Shandong Provinces will visit the Gold Coast’s leading education institutions and experience the city’s world famous lifestyle over a two week period.

Lawrence Zhang - Director, AUSRecent

Lawrence is the founder and director of AUSRecent. He has been working in Chinese media related industry for over seven years. He has Bachelor of Commerce and Master of Information Systems degrees from the University of Melbourne.  Before founding AUSRecent, Lawrence worked at Deloitte China and PwC in Australia.  AUSRecent is an Australian-based boutique marketing & consulting firm providing social media management service, website building, promotional assets creation, for a complex cross-cultural context.  Clients include Austrade, Study Gold Coast, Study Perth, Western Sydney University, Education Queensland International. AUsRecent recently has conducted several campaigns including Austrade’s Win Your Future Unlimited Global Digital Campaign, Amazing Ambassador Unforgettable Experience Digital Campaign for Study Adelaide and China Meet Gold Coast online campaign.

Liming Jia - Senior Partner, Tsingpu Resorts

Liming is in charge of marketing and operations at Tsingpu Resorts. Tsingpu is building a large chain of high end boutique hotels in vacation sites across China. The company has been set up by some of China's experienced venture capitalists.  From 2010-2014, Liming served as Executive General Manager of Songtsam Lodges, probably China’s best known chain of boutique lodges. During the period when the chain was being established, she was responsible for developing the operating model as well as operations and marketing. Songtsam Lodges, located in remote North-west Yunnan, were built as “destination hotels” and are constructed inside or next to living villages, which allows guests to share an especially close bond with the vibrant local culture and rural life.  Previously Liming was Production Manager for a number of major media projects conducted by National Geographic and others in China. She also worked in the Beijing Center for Chinese Studies as Senior Expeditions Consultant/Faculty member and was Director of Operations and Business Development at Wild China, a pioneering agency offering high end adventure and educational trips to foreign tourists.  

Who should attend:  Australian exporters; service providers particularly education and tourism; and companies planning to market projects, products or services in China.

 

Limited Seats Available

Prices include GST
  Cost:   Member Price:               $  55.00
 
    Non-Member Price:      $110.00  

  RSVP:               By 20 July 2016 

  Morning tea and light lunch provided