Upcoming Events

Queensland

Brisbane: "Doing Business with China" Seminar - Speaker Update

09 October 2015

UQ Business School, L 19 Central Plaza One, 345 Queen Street Brisbane

ACBC QLD

Doing Business with China Seminar

How to do Social Media in China


Presentation and Workshop with International Experts
Stephen Chun and Sun Ye Chen

Date:                Friday 9 October 2015

Time:               8.30 arrival for 9.00am start, to 12.30pm

Venue:             UQ Business School, L19 Central Plaza One, 345 Queen Street, Brisbane


China is the world’s most active social media market yet only a few foreign firms are truly activating their potential to engage with their Chinese customers. This informative event is not to be missed by Australian exporters; service providers particularly tourism and education; and companies planning to market projects or products in China.

 

Learn about:

  • Historical context of social media in China
  • How to navigate the world of China social media
  • How to use Social Media as a brand development and marketing tool in China
  • Learn about China’s top social media platforms for brands today
  • Manage “China brand face” on top social platforms such as Wechat, Weibo and Tencent QQ
  • learn how to create your Social Media campaign
  • The rules and regulations for China social media
  • Workshop: Case studies
  • Panel Discussions

 

Speaker Update: Sun Ye Chen from Beijing replaces Tarek Najm

Sun Ye Chen: CEO and Founder of Parllay China, is based in Beijing.  Sun Ye has over 15 years’ experience in software engineering and product management. His expertise covers Social Media Marketing, Mobile Development & Advertising, and Marketing Technology consulting in China.  Prior to Parllay, Sun Ye was the General Manager of Advertising Systems at Shanghai Media Group Adsage, China’s largest distributor of SEM & Mobile advertising.  Sun Ye also previously worked in various roles in Aspire-Tech (China Mobile's internet R&D Center) as technical project manager and test manager.  Parllay China’s main product is Parllay For WeChat, the leading 1 to 1 social marketing and audience engagement platform in China, that offers businesses a set of capabilities including: Content Marketing, Audience Intelligence, Targeting, Channel Response Automation, Global scheduling/Publishing, Interactive Campaigns, Private Network for large brands and Media Asset Library Management.


Stephen Chun: With more than two decades as a Director of top China digital and media companies, Stephen Chun is a renowned expert on China marketing. Currently Stephen is working as CEO of his advertising and consulting firm CTI; as an International Director for Shanghai Media Group (SMG) China’s largest publisher; is a board member and Director of Sales for Parllay networks platform; and board advisor to China Sales Co. Hong Kong.  Previous roles include managing and producing marketing and sales in North and South America for: Baidu, Sina Weibo, Tencent, WeChat, Facebook, Twitter, Qihu360, and mobile marketing, digital and traditional consulting for USA State Department and global brands. Clients include Burberry, Berkshire Hathaway, Tourism Mexico, Disney/MGM, Remy Martin, and Michelin.
 
Robert Burns: General Manager, China Sales Co – Hong Kong. Founded by Australian China marketing expert Robert Burns in 2014, China Sales Co delivers expert digital marketing and e-commerce management services customised for businesses. With offices in Shanghai, Hong Kong, Melbourne, San Francisco and Barcelona, China Sales Co. is an independent agency and an official global licensed provider of China’s top digital marketing platforms; Baidu Search Engine, Alipay payment system, SMG Shanghai Media Group, We Chat and Weibo social media platforms. China Sales Co. is also a licensed agent for the Parllay social media system.

View Event Schedule here


Event Partner
 
Limited Seats Available – book now to avoid disappointment
 
Morning tea and light lunch provided

GST Inclusive
 
Member price:          
$77.00 per person
 
   
Standard price:         
$165.00 per person
 
   
RSVP:                          
By 6 October 2015
 

Cancellations are non-refundable; substitutes are permitted.

 
Register Now