Doing Business in China: How Australian companies make their decisions when entering the Chinese market
28 July 2008
Level 2, RACV Club 501 Bourke St., Melbourne
The report will be launched by
Ms Green Yang
Senior Export Advisor, Austrade
Dr Jane Menzies
Dr Mona Chung
Professor Stuart Orr
Faculty of Business and Law
China has shown a remarkable rate of economic growth over the last 10 years, making it a very attractive investment location. Despite this motivation, Australian businesses have not all experienced success when establishing Chinese subsidiaries. To identify the factors that affected subsidiary establishment in China, a study of forty Australian businesses that had either successfully or unsuccessfully entered China was conducted in late 2007. This study examined how these companies internationalised into China, their entry modes, the influences they experienced and the strategies that they used. The study identified a greater range of motivations and more positive features in the Chinese business environment than were expected. It also identified a lack of planning for and understanding of the Chinese commercial environment.
The launch will include a brief presentation which will outline the key success factors for investing in China identified in the study. A copy of the report will be provided to all launch attendees. Research participants who cannot attend can contact us at the RSVP address below to receive a complimentary copy.