"Chinese Digital Marketing Landscape: Weibo and Beyond" Boardroom Event
30 July 2013
Led by guest speakers Josie Brown, Director of Digital from JWT Melbourne and Yao Cheng, Marketing Manager from Chin Communications, this event updated members on the current landscape of digital marketing in China. Josie Brown spoke of consumer adoption of technology in China, the Chinese media landscape and ways in which businesses are using WeChat and Weibo. Yao Cheng gave a comprehensive analysis to answer overarching questions: Why Social Media? and Why Weibo?