Upcoming Events


China Market Entry Tour

10 November 2019 to 14 November 2019



Thanks to funding from Austrade, ACBC will be taking a group of emerging F&B businesses to Shanghai to learn about the China market, meet with local experts and develop their market export strategies. 


November 10th

Arrive in Shanghai at the Jin Jiang Tower

November 11th 

AM: Market Insights Briefing Session with experts on market trends, IP protection, customs and Chinese consumer behaviour. This session will be tailored to participating businesses and seek to enhance each businesses export readiness covering a variety of trade-related themes.

PM: Retail Visit A guided market insight tour of high-end retail outlets in Shanghai including; Hema supermarket, Ole and Park n Shop, City Super, Greenland (these are subject to change). Understand and gain insight into the latest technologies such as facial recognition and virtual wallet payment options; shopper innovation in leading-edge displays and automated ready meal makers to name a few.

November 12th 

AM: Branding Awareness and Marketing Workshop focussing on the nuances of launching products in China from naming, labelling, distribution and e-commerce channels. 

PM: Site Visit (TBC)

November 13th 

AM: Attend Food and Hotel China (FHC) Trade Expo and meet with local businesses exhibiting. 

PM: Own Business Meetings

PM: Farewell Dinner

November 14th 

Participants depart