Upcoming Events

Victoria

ACBC Victoria: Seize the China Market with Tencent: Creating an Effective WeChat Strategy

05 July 2019

Collins Square Events Centre, Tower 2, Upper Podium, 727 Collins St, Docklands

ACBC Victoria is proud to offer a unique opportunity to hear from Tencent, who will be flying down from their HQ in Shenzhen for our event – ‘Seize the China Market with Tencent: Creating an Effective WeChat Strategy'

With more than 1.1 billion monthly users, WeChat offers an excellent integrated platform to raise brand awareness and provide services for users inside China and around the world. Join members and friends of ACBC Victoria for a light lunch with networking, followed by keynote presentations and a vibrant panel discussion with audience Q&A.

At the event, we’ll cover topics including:

  • How Australian businesses can utilise an official WeChat account to better engage with Chinese markets
  • Approaches on WeChat for retail stakeholders
  • Setting up WeChat Pay
  • Advertising through WeChat
  • WeChat Mini Program powered by Tencent Cloud
  • How data insights can be used to optimize marketing strategies

Speakers include:

  • Ian Chan, Senior Director, Business Development, International Business Group, TenCent
  • Rachel Xie, Director of Business and Operation for New Markets, International Business Group, Tencent
  • George Pesutto, CEO, Global Media Solutions
  • Tom Parker, Head of China, AFL
  • Grace Bacon, Head of International Segment, ANZ Private
  • Sebastian Au, Assistant Product Manager, Lancôme

About Tencent:
Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information and seek entertainment through our integrated platforms. Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Hong Kong Stock Exchange in 2004. The Company is one of the constituent stocks of the Hang Seng Index. Tencent seeks to evolve with the Internet by investing in innovation, providing a mutually beneficial environment for partners, and staying close to users.

This event is proudly supported by BDO


Date: Friday 5 July 2019
Time: 12.00pm to 2.30pm  
Venue: Collins Square Events Centre, Tower 2, Upper Podium, 727 Collins St, Docklands
Cost: $55 ACBC Members $85 General Admission (+GST and online booking fee)

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