Upcoming Events

New South Wales

Sydney: ACBC China Business Ready Breakfast - The Current China Media Landscape

20 June 2019

Our popular China Business Ready Breakfast Series is an opportunity to workshop your Chinese business issues, challenges and opportunities and to hear practical business advice from knowledgeable and China-experienced ACBC members and guest experts.

China Media Landscape - China Business Ready Breakfast Series

Mellisa Gillies will present a China Media Landscape covering a large and complicated media environment that is both agile and adaptive. The presentation will provide information on media channels, core activities driving mobile usage, the rise of the wanghong economy, the emergence of new media platforms, the evolution of eCommerce to complex ecosystems, a new take on the consumer path-to-purchase and the digitisation of offline retail. Implications for brands will be highlighted throughout the presentation.

Guest Expert - Mellisa Gillies, Director of Lantian Consulting

Mellisa has extensive experience in corporations, agency, a not-for-profit, a start-up and consulting. In late 2015 Mellisa established Lantian Consulting (www.lantian.com.au) offering a blue sky of possibilities for business, marketing, communications and brand growth with Asia capabilities and a global perspective. China experience includes a start-up entertainment company in Beijing, agency leadership in Shanghai on Tourism Australia and global brand corporations Johnson & Johnson and PepsiCo. From Hong Kong, creating a new hotel brand for the Shangri-la group and global agency leadership for Cathay Pacific Airways. In Australia, work includes the higher education sector and extensive experience in media and entertainment companies leading brand marketing and marketing communications divisions, creating new brand revenue streams, start-up of a division in an emerging mobile communications market and designing a strategic growth plan and launching brands in new markets internationally.

Event details

Date:20 June 2019

Time: 8:00 am – 9:00 am AEST
Location: ACBC (ShineWing) Level 8 167 Macquarie Street Sydney, NSW 2000