Upcoming Events

South Australia

China Digital Marketing 4 | Got WeChat, now what? Build your digital community

01 November 2018

Eventbrite - China Digital Marketing: Session 4



The ACBC along with The City of Adelaide and PwC are pleased to present:

China Digital Marketing seminar 4:

Got WeChat, now what? Build your digital community


Looking to get your first 500 followers?

Got followers but wondering what to do with them?

Looking for creative ways to build and engage your digital community?

Something powerful emerged during our most recent China Digital seminar: a brilliant example of synergy between the digital community-building efforts of Tourism SA and the Hahndorf Inn, both of whom have managed to tap in the China market with extraordinary success.

As the panel discussion unfolded, we came to see how these two organisations have been building their digital reach in ways which have drawn from and helped each other. It became clear that with a little creative thinking and some savvy networking, smaller players like the Hahndorf Inn can tap into and leverage a much greater web of digital communities.

This is exciting stuff, lifting the lid of what can be possible for SA businesses with a spirit of cooperation and some creative digital engagement and community building.

So for our final China Digital seminar we're going to to unpack this further and explore the great potential of digital community building. We're pulling together some big names and smaller players, all who've had great success in building a digital community to access and develop their China market.

The seminar will cover:

  • Steps you can take to grow your China-focused online community
  • Excellent examples of how different organisations have gone about building their digital communities
  • How those communities have been converted to sales/business
  • The potential for interaction/leverage among different communities; creatively tapping into wider networks; synergies from cooperation



Become an ACBC member and enjoy free access to all events in the China Digital Marketing 2018 series. Read our Membership Prospectus to learn more.


The China Digital Marketing series is supported by our Series Partners: