Upcoming Events

South Australia

China Digital Marketing 2 | Tell your story: Build your brand for the China market

13 September 2018

Eventbrite - China Digital Marketing: Session 2

 

The ACBC along with The City of Adelaide and PwC are pleased to present:
 

Tell your story: Build your brand for the China market

Before deciding to buy, Chinese consumers do their research. They want to know what they are buying. Trusted brands which demonstrate authenticity are highly valued.

Come along on Thursday 13 September as we are joined by award-winning brand and marketing experts UMS and discover how to tell your story and build brand value using digital media. ​

Making your brand stand out and be desirable in the enormous China marketplace is a considerable challenge, particularly for small to medium sized enterprises without multimillion dollar marketing budgets.

So how can you best use digital media to build brand? ​We'll be asking:

  • What do you need to know about the China market before you begin brand-building?
  • What digital platforms and channels are available and which are worth investing in? ​
  • How can brands benefit from influential Key Opinion Leaders and where to begin with this process?
  • Can smaller brands leverage the power of larger brands? We look at co-branding and other smart strategies and emerging trends ​

Special guest presenter Jo Ruo, Business Development Manager, United Media Solution (UMS) Australia

Jo will share with us the outstanding expertise of Shanghai and New Zealand headquartered China marketing strategy firm UMS.

MS rose to international fame on the back of their highly innovative Taste NZ campaign which won Best International Social Media campaign at the 2017 New Zealand Social Media Awards.

Jo has extensive China market, social media and e-commerce experience across multiple industries including beauty, luxury goods, fashion and education. She is a cross-cultural marketing expert with strong credentials in business development, operations and strategic planning.

 


Become an ACBC member and enjoy free access to all events in the China Digital Marketing 2018 series. Read our Membership Prospectus to learn more.

 

The China Digital Marketing series is supported by our Series Partners: