Upcoming Events

South Australia

CDM1: China here and now: Communicating with the multi-billion dollar local market

16 August 2018

 
The ACBC along with The City of Adelaide and PwC, with special thanks to the City of Onkaparinga, are pleased to invite you to the launch and first seminar in our new China Digital Marketing series

 

Session 1 – China here and now:
Communicating with the multi-billion dollar local market


Thursday 16 August, 2.45pm to 5.00pm
Adelaide Town Hall, The Meeting Hall
(see location map if you have not previously been to The Meeting Hall)

China here and now: Communicating with the multi-billion dollar local market

Eventbrite - China here and now: Communicating with the multi-billion dollar local market


Chinese students, tourists and migrants are bringing $4bn in increased economic activity to South Australia between 2018 and 2020. That's billions of dollars of new business, right here in SA, knocking at your door. How are you going to access this opportunity?

Developing a marketing mix targeted at local Chinese need not be as hard as you might think. But where do you begin? How can you make your business discoverable and accessible to local Chinese?

Digital and social media are key to Chinese-focused local marketing campaigns, enabling you to build your virtual Chinese language shop front, promote your business, encourage social media shares, build community and ultimately bring new business through your door. Our panel will share their outstanding expertise in this space.

Special guests and speakers

The Right Honourable The Lord Mayor of Adelaide, Martin Haese
Joining us to officially launch the series is special guest, The Lord Mayor of Adelaide, Martin Haese. The Lord Mayor believes technology is the source of many of today's opportunities and is focused on enhancing Adelaide’s reputation as a smart innovative city.

 

Simon Henry, Founder UWAI
Simon's name is synonymous with innovation when it comes to communicating with Chinese consumers. His company UWAI is making it easy for businesses to attract and engage with the local Chinese market in SA, helping businesses be welcoming and discoverable, and feeding the Chinese desire for local experiences.

 

Susan Yang, Southern Ocean Travelling
As both a travel and migration agent, Susan has an intimate understanding of which Chinese are coming to SA and what they are looking for as consumers. Her work exemplifies the close links between the different Chinese populations: students, tourists and business migrants.

 

Cheng Chen, 58.com Australia Business Development Manager
Global brand 58.com is the Chinese Gumtree, Craigslist and Yellow Pages combined. Cheng has extensive Chinese media and advertising industry experience, including consulting for iconic brands and building marketing strategy (digital and social media) for the local Chinese community. 

 

Eric Ho, oH ricE media
With a WeChat following of more than 10,000, Eric is a Chinese language key opinion leader in SA. His company oH ricE media promotes SA food, wine, education, events and tourism. Using engaging content and effective promotional campaigns, oH ricE media has helped many SA businesses discover the power of social media (especially WeChat) to access the local China market.

 


 

Become an ACBC member and enjoy free access to all events in the China Digital Marketing 2018 series. Read our Membership Prospectus to learn more.

 


Eventbrite - China here and now: Communicating with the multi-billion dollar local market


The China Digital Marketing series is supported by our Series Partners: