Upcoming Events

New South Wales

Sydney: State of the Nation: China ‘China’s Travelling Millennials’ - Quarterly Social Networking/Seminar Event

03 May 2018

Event Details

Date: Thursday 3 May 2018
Time: 5:00pm arrival for registration and optional tour of the boat 5:00pm and 5:15pm
Seminar 6:00pm - 7:30pm
Networking and canapes on the James Craig Tall Ship 7:30pm-8:30pm
Event Status: Members and non-members
Venue: Australian National Maritime Museum 2 Murray Street Darling Harbour Sydney 2000

Format: Quarterly Social Networking Event/Seminar
Price*: Members $45; Non-members $65
Guest Speaker: Phillipa Harrison, Executive General Manager, International, Tourism Australia, Simon Henry, Founder, UWAI.com, Janene Rees, Founder and International Tourism Specialist, Rees International

*Prices exclude GST and processing fees

There will be two optional boat tours from 5:10pm - 5:40pm and 5:20pm - 5:50pm.

Registration will take place in the foyer of the Maritime Museum.

Event Overview

China is already Australia’s most valuable tourism market.  Over the next decade, the number of visitors is expected to soar to more than 3.3 million a year. China’s savvy millennials are claiming an increasing share of the tourism market. Upwardly mobile and adventurous, this generation of travellers are actively seeking unique holiday experiences. In a globally competitive travel market, Australia cannot take China’s travelling millennials for granted.

Come aboard the James Craig Tall Ship and join an expert discussion on why sophisticated market insights and cultural understanding are essential to ensuring Australia’s tourism offering caters to the unique needs, tastes and preferences of these globetrotters.

Our panel of tourism industry representatives will lead discussions on:

  • understanding the needs of Chinese travellers
  • ensuring your tourist facility is offering a unique experience
  • upskilling tourist providers with the right skill set to attract and increase visitors
  • how the tourism industry can collaborate to create holistic experiences that attract Chinese millennials

Speaker Bio

Phillipa Harrison, Executive General Manager International, Tourism Australia

Phillipa Harrison joined Tourism Australia in February 2017 to head up the organisation’s international operations for Asia, the Americas, Europe and New Zealand as well as Global Distribution and Partnerships.

In this role Phillipa oversees Tourism Australia’s network of international offices spanning 12 countries as well as managing airline relationships and distribution channels, working in partnership with the industry to grow the inbound market for Australian tourism.
 
Prior to her current role, Ms Harrison spent six years working for Hamilton Island Enterprises and before that held a variety of senior sales, marketing and product roles at Viator Systems (Sydney), Base Group (Sydney), STA Travel (London), Contiki Holidays (London), and Trailfinders (London).

 

Simon Henry, Founder, UWAI

Simon is the Founder of UWAI.com, a simple tool to help local businesses reach the world's largest and most affluent tourist market, that of outbound Chinese.

Prior to UWAI, Simon and his Co Founder Andrew Taylor created, grew and exited Juwai.com. Juwai is a global destination marketing platform in the portal segment founded on the promise of opening up the world to Chinese consumers, becoming the generic term in Chinese for Chinese to find international property. They were instrumental in growing a new market from USD$4.5 billion to over USD$52 billion in 6 years.

Simon has a BA in Asian Studies from the Australian National University and an MBA from the Queensland University of Technology. He has lived and worked in Asia for almost 20 years in predominantly technology and product roles including Baker McKenzie in Thailand, The University of Queensland, LJ Hooker, The REA Group, Co Founder of Juwai.com and Founder of UWAI.

Simon’s has both broad and deep experience in start ups, entrepreneurship, cross border marketplaces and destination marketing strategies. Simon has lived in China, Hong Kong, Macau and Thailand.
 

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