Upcoming Events

New South Wales

State of the Nation: China ‘China’s Travelling Millennials’

29 November 2017

Event Details

Date: Wednesday, 29 November

Venue: TBC

Time: 5:30 registration for 6:00-8:00pm

Building on the ACBC-L.E.K Report, this event willExpert panellists will discuss how Chinese millennials are embracing unique travel experiences and what tourism industry operators need to consider for this lucrative market. China is considered Australia’s most valuable tourism market, with over 1.2 million Chinese visitors to Australia in 2016.

With an increase in visitors to Australia how can we ensure our tourist providers are ready for an increase in visitors from China?

Our expert led panel will lead discussions on:

–      understanding the needs of the Chinese travelers

–      how to ensure your tourist facility is offering a unique experience?

–      are we upskilling our tourist providers with the right skill set to attract and increase visitors?

–      how do we as a tourism body create the right experiences to attract Chinese millennials?


For further information please contact Rene Landsman on r.landsman@asialinkbusiness.com.au or Leanne van Diemen on l.vandiemen@asialinkbusiness.com.au.