Upcoming Events

New South Wales

WeChat- How to Leverage China's Super App

08 November 2017

Event details:
Date: November 8, 2017
Time: 12pm arrival for 12:15-2pm
Venue: Level 9, Hall & Wilcox Lawyers, 60 Castlereagh St, Sydney

Speakers: Ada Wang, Head of Development, Sinorbis; Ken Taggart, Founder and CEO, Chattykids
Event status: Member-only, $44

Join ACBC to learn how to use Wechat for your marketing strategy and communication with Chinese clients. WeChat is now used not only in China but internationally as a tool to communicate with Chinese customers and influencers. It can be used to promote your brand, purchase and sell goods and services, talk with your friends and family and much more. Learn about this important communication tool for engaging with China.

Who Should Attend
Companies marketing projects, products or services to Chinese clients including education and tourism providers

Topics Covered

  • Overview of We-Chat – different types of accounts and key WeChat functions
  • How to develop an effective WeChat Marketing Strategy
    • Select the right account for your needs
    • Content strategies
    • WeChat ads
    • Customer acquisition strategies
    • Social Media Influencers in China (KOL: Key Opinion Leaders)
  • Case studies of Wechat marketing campaigns and lessons learnt
  • Communicating by Wechat – tips for how to use Wechat effectively for personal communication

Ada Wang - Head of Business Development, Sinorbis

 

Ada has extensive international business development experience in the Australia-China international trade sector. Ada works closely with clients to tailor market entry plans, traverse language barriers and dissolve the challenges inherent in adapting online marketing strategy to the unique internet ecosystem of China. Prior to joining Sinorbis Ada was the Business Development Manager for DHL eCommerce, managing multi-million-dollar portfolios across retail, education, banking and manufacturing sectors. As a cross-border E-Commerce consultant Ada successfully supported many enterprise-level clients and SME's to develop international online strategies and manage their exporting process. Ada holds a Master’s degree in International Business from the University of Sydney and a Bachelor of Commerce from Tianjin University of Commerce (China). Sinorbis is an international digital marketing group headquartered in Sydney with offices in China.  Sinorbis aims to revolutionize the way western companies and organizations market products and services in China. Clients include Adidas, Sephora, UNSW, UTAS, REA Group and A’kin.

Ken Taggart - Founder and CEO, Chattykids

 

Ken Taggart is a successful entrepreneur who has sold his first business – marketing technology firm Traction Digital – to transform the way in which children are learning to read. Chatty Kids provides quality, age appropriate on- and offline content and gives parents instant access to professional advice to guide children on their literacy journey. For over three years, founder Ken and his team have been working hard to establish the tool with Chinese parents as a key part of the business’ global growth strategy.