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Queensland

Brisbane: MEMBERS ONLY CHINA UPDATE Latest E-Commerce Trends And Market Entry Strategies For China

17 July 2017

PWC, Level 23, 480 Queen Street, Brisbane

AUSTRALIA CHINA BUSINESS COUNCIL QLD 
MEMBERS ONLY CHINA UPDATE

LATEST E-COMMERCE TRENDS AND MARKET ENTRY STRATEGIES FOR CHINA
Time:          4:00- 5:30pm
Cost:           Complimentary for Members -  50 Seats Only 
RSVP:         Tuesday 12 July


Matthew McKenzie - Founding Partner of The Export Group (Based in Shanghai)
A regular speaker on food business in China, Matthew has close to 20 year experience working in the export functions of major iconic Australian FMCG businesses including Campbell Arnotts’s and SanitariumHe has led the growth of Sanitarium’s Weet-Bix in China from a zero base to now being one of the most successful Australian food brands in China. Matthew’s work with Sanitarium was recognised in  a small media event hosted by Prime Minister Malcolm Turnbull during Australia Week 2016.

The Export Group is the marketing and sales agent for a number of iconic Australian brands in China including SPC Ardmona, IXL Jam, Rafferty’s Garden and Morning Fresh. The Export Group provides advice on market entry for Australian companies, including regulatory review, brand positioning and pricing. The company has also established routes to market – partnerships in place with the e-commerce market across JD.com, T-Mall, VIP.com, Kaola and Suning in addition to networks into traditional bricks and mortar grocery channels. http://www.theexportgroup.co/
Living in Shanghai, Matthew sees the opportunity that is open to Australian FMCG brand owners and knows how to build a brand from a small base. In late 2016 he was appointed chair of the Austcham Shanghai Food and Beverage Committee. 


Matthew will share his insights on
  • How to build your Brand and create brand awareness in China - word of mouth, public relations, online and social media etc
  • Localisation considerations and the importance of having a Chinese Brand name
  • Packaging design for China
  • Key e-commerce platforms explained
  • Latest e-commerce trends
  • Market Entry Strategies
  • E-Commerce or Traditional bricks and mortar channels
  • First or Second tier cities – where to start
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ACBC Queensland contact details
acbc.qld@acbc.com.au 07 3835 4765
 
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