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Brisbane: IP AND BRAND PROTECTION STRATEGIES FOR CHINA PLUS HOW CHINA CERTIFICATION AND INSPECTION GROUP CORPORATION (CCIC) CAN ASSIST AUSTRALIAN EXPORTERS

13 July 2017

King & Wood Mallesons, Level 33, Waterfront Place, 1 Eagle Street, Brisbane

AUSTRALIA CHINA BUSINESS COUNCIL QLD - DOING BUSINESS WITH CHINA SEMINAR
IP AND BRAND PROTECTION STRATEGIES FOR CHINA
PLUS
HOW CHINA CERTIFICATION AND INSPECTION GROUP CORPORATION (CCIC) CAN ASSIST AUSTRALIAN EXPORTERS

 
Date:          Thursday 13 July 2017
Time:          8:15 Registration for 8:30 - 10:30am
Venue:        King & Wood Mallesons, Level 33, Waterfront Place, 1 Eagle Street, Brisbane
Learn about two fundamental topics essential for engaging with China
Who should attend:
  • All product, services and technology businesses engaging with China or intending to expand into China in the future
  • Food and consumer product exporters to China, regardless of your business models including Cross border e-commerce and Traditional channels
IP and Brand Protection Strategies for China
  • IP in China -  Myths v Reality
  • How to best protect your IP assets in China
  • Special actions to take to protect and develop your brand in China
  • Is it possible to enforce your IP in China?
  • What to include in your contracts regarding IP and disputes
  • Strategies to tackle IP infringement
John V. Swinson - Partner, King & Wood Mallesons BA, LLB(Hons) (Qld), LLM(Harvard)
John specialises in IP and technology law.  He is the national team leader of the firm’s Intellectual Property and Technology group.  He also has six years’ experience in the New York technology law firm, Kenyon & Kenyon, where he worked as an attorney specialising in IP, Internet and computer law. John graduated from Harvard Law School, where he studied as a Fulbright Fellow, with a Masters of Law, and completed a BA in law and computer science from UQ. For 12 years, John taught “Cyberlaw and Policy” in the Master’s program at QUT as an adjunct professor. He is an arbitrator appointed to decide domain name disputes under the ICANN domain name dispute resolution procedures for WIPO, which is part of the United Nations. John represents a number of technology start-up companies as well as leading technology multinationals such as Microsoft, Expedia, Ladbrokes and brands such as Stoli vodka.  John recently represented Youku in a copyright case in Australia, where Youku was suing an Australian resident for copyright infringement of Youku videos and overcoming geoblocking restrictions.  King & Wood Mallesons has more than 12 offices in China.
 
How CCIC can assist Australian exporters
  • Traceability Solutions for Australian Food and Agricultural Exports to China Under ChaFTA
  • Chinese certification compliance requirements
  • Roles of the Chinese Administration of Quality Supervision, Inspection & Quarantine (AQSIQ) and CCIC
CCIC is a Chinese state-owned enterprise and the largest third-party certification and inspection organization in China, with 300 offices in China and over 30 overseas branches.   CCIC is authorized by the AQSIQ to provide inspection, verification, quarantine, certification, testing and accreditation services in Australia including PSI Conformity Assessment and HACCP certification so that exported goods can be tested for quality and safety, faster customs clearance and AQSIQ registration http://www.ccicaus.com/en/about-us/company-profile/
Mr Hualu Lu - General Manager of CCIC Australia, based in Sydney and Chairman of the Legal and Compliance Committee of Chinese Chamber of Commerce in Australia (CCCA)
Mr Liu is an expert in the field of inspection and quarantine and is acquainted with the policies and regulations related to China-Australia trade. He was a frequent member of the Chinese Government Delegation to Sanitary and Phytosanitary (SPS) meetings at a ministerial level and attended the signing ceremony of CHaFTA. For many years, Mr. Liu has been devoted to promoting Sino-Australia trade and building better bilateral relations with the Australian government and organizations at all levels. He has made remarkable achievements in overcoming disputes in Australian minerals, agricultural products and food exports to China, lowering risks in trade, and safeguarding the legitimate rights of trading parties.
Al Liang - Vice Marketing Manager of CCIC Australia
Al has been with CCIC Australia for more than 10 years and has extensive experience in pre-packaged food product label design, product testing and approval. He has a keen understanding of consumer needs and market opportunities in the food sector and has successfully established business links between Australian exporters and Chinese buyers. Al has developed a considerable network across government and business in Australia and China through a passion for working with Australian exporters to achieve their Sino-Australia trade business objectives.
Tickets:                (GST incl) Limited Seats Available - Priority will be given to members
Members:              $66
Non-Members:      $99
RSVP:                   Monday 10 July 2017
REGISTER NOW
 
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STATE PARTNERS
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ACBC Queensland contact details
acbc.qld@acbc.com.au 07 3835 4765
 
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