The Australia China Business Council

Upcoming Events


Melbourne: How to Influence Chinese Consumers Effectively

17 May 2017

Hall & Wilcox, Level 11, Rialto South Tower, 525 Collins Street, Melbourne 3000

ACBC Victoria is pleased to invite you to our luncheon seminar focused on consumer values, understanding the difference between Chinese and Western consumers, and how to influence them.

Our guest speakers are Dr Mona Chung, Principal Consultant, Cross Culture International and Mr Robert Masters, Director, Robert Masters & Associates. Topics covered will include:

  • Tastes, value systems and cultural differences between Australian and Chinese consumers
  • How they view values differently
  • Providing the right message to the right audience

The presentation will be followed by the opportunity for discussion and Q&A, as well as ample networking opportunities. 

About our speakers: 
Dr Mona Chung, Principal Consultant, Cross Culture International
Dr Mona Chung is a bi-cultural business expert in doing business with China in particular negotiations. She addresses the major issues - overcomes the cultural gap between Westerners and Chinese in the fields of commerce and education. Dr Chung specialises in strategic planning, management and marketing practice for international organisations with the understanding of the culture of Chinese market first. As a bi-cultural consultant she short-circuits processes and produce results that increase efficiency by between 70% and 50%.

Mr Robert Masters, Director, Robert Masters & Associates
Robert Masters is a highly-experienced communication/public relations practitioner with a background covering more than 30 years in the industry. His experience in the profession covers the corporate and government sectors, industrial and consumer markets as well as issues and crisis management, employee relations and investor relations. He was a former senior political journalist and has decades of experience in strategic communication, change management, organisational change, issues management, media training, media relations and marketing at government, business and community levels. He has also worked extensively with international and national organisations, high profile not-for-profits and community groups.

Date:          Wednesday 17 May 2017
Time:          12.15pm for 12.30pm - 2.00pm (includes light lunch) 
Venue:        Hall & Wicox, Level 11, Rialto South Tower, 525 Collins Street, Melbourne 3000
Cost:           $55 for ACBC Members and $75 General Admission (+GST and online booking fee)

Dress:         Business Attire 
Enquiries:   (03) 9027 5606