Podcasts Episodes

Building Your Brand in China

This week's podcast takes a look at building your brand in China. Aromababy's Catherine Cervasio takes us through how she has made her brand of organic skincare a success in China. Catherine talks about consumer education, registering her brand for retail, packaging, organic certification, how telling a brand story is different in China, maintaining a presence on the ground and being a female entrepreneur. Catherine Cervasio is a business woman with experience in the areas of natural personal care, international trade, marketing and branding, spanning two decades.

Catherine is most well known for developing Aromababy – the world’s first skincare brand to combine the use of natural and organic ingredients with neonatal research, creating a new category in retail in 1994. She holds a Diploma in Aromatherapy and is a trained Infant Massage Instructor.

Catherine divides her time between managing the Aromababy brand, consulting and providing educational workshops. She is a published freelance writer, mentor and presenter. A dedicated and passionate advocate for supporting and empowering disadvantaged women and children in the community, Catherine is passionate about sharing the benefits of natural skincare and the power of ‘touch’.

To hear Catherine in an online webinar Thursday, March 29th, please visit: http://events.retailglobal.com/international-markets-2018

For more on Aromababy, visit: http://aromababy.com/