Podcasts Episodes

Australian Government business support in China

We speak with Austrade National Manager Richard Coote to explore the view in the China market and how the Australian government can support businesses over in China.  Richard was appointed as National Manager – China, Senior Trade Commissioner and Deputy Consul-General (Commercial) in March 2017. In this role, Richard is responsible for helping Australian companies looking to grow their business in China, promoting Australian education and attracting productive foreign direct investment into Australia, as well as providing advice to the Australian Government on related policy matters. Richard oversees a team of over 80 staff, spanning a network of 10 offices across mainland China. 

In our discussion Richard rates Australia’s in market China presence compared to international competition and how ChAFTA and Australia’s first mover advantage is playing a role. We also discuss the benefit of operating on the ground in China, how business can make their first moves into the market and how vital it is to play the long game when doing business in China. Richard also offers how the Australian government can help with Export Grants, utilising the Shanghai Landing Pad and its calendar event A Week that will be taking place in 2018. 

Some useful links:

Austrade's China Market Profile - https://www.austrade.gov.au/Australian/Export/Export-markets/Countries/China/Market-profile

Export Market Development Grants - https://www.austrade.gov.au/Australian/Export/Export-Grants/About/what-is-emdg

Shanghai Landing Pad - https://www.australiaunlimited.com/landingpads/locations/shanghai