Responding to the coronavirus: strategic brand advice
By: United Media Solution (UMS)
Added On: 25-02-2020
The following is guidance from ACBC member United Media Solution (UMS) on how firms can cope with the commercial impact of the coronavirus in China.
The following was originally posted on the UMS website at https://blog.umssocial.com/2020/02/11/responding-coronavirus-strategic-brand-advice/
For overseas brands, concerns around the Coronavirus outbreak in China have brough...